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Christopher Fanelli

@christopherfanelli

Experienced brand designer and expert marketing generalist bringing quantitative results to brand marketing initiatives.

United States

Message

I am a multi-hyphenate designer, a creative polymath of sorts. Equally at ease sketching ink to paper, as I am building a design tool if I need one. I am a visual being first and fore most. Hyper-observant. I have an eye trained on nuance.

I adapt quickly to new tools and processes. Excel at problem solving and estimation. Always curious and exploring new tools and methodologies.

I use AI as a tool for ideation, strategizing - (en dash, not em dash) not for final output. I am familiar with the pros and cons of AI agents and tools, and know how to effectively leverage them for research and automation.

Experience

Work history, roles, and key accomplishments

Current

Visual Designer

Current

Core Education

Feb 2024 - Present (2 years 8 months)

* Unified 20+ affiliated brands into a cohesive design system, improving marketing efficiency and brand consistency.
* Developed custom Slate email campaigns, increasing open and conversion rates by 37%.
* Designed and deployed HubSpot landing pages that drove a 40% lift in qualified leads.
* Partnered with cross-functional teams to implement design best practices and streamline content workflows.

Brand Designer and Strategist

Octave

Jul 2022 - Jun 2023 (11 months)

* Led brand evolution through a major growth phase, reinforcing identity and ensuring cross-platform alignment.
* Produced performance-focused content for paid social and email, boosting conversions by 16%.
* Created healthcare-specific marketing materials that increased provider referrals and patient engagement.

Owner/Principal Graphic Designer

CFanelli Design

Jan 2006 - Jun 2022 (16 years 5 months)

* Branded and positioned 40+ startups and SMBs for market entry through full-suite brand design.
* Delivered campaign assets that increased event attendance for nonprofits by up to 28%.
* Developed web, print, and social media content tailored to both niche and mass-market audiences.

Senior Graphic Designer

ACCU Staffing Services

Oct 2017 - Mar 2022 (4 years 5 months)

* Modernized the company’s brand identity, resulting in a 30% increase in brand engagement across channels.
* Produced high-converting email, social, and print assets supporting sales, HR, and recruiting teams.
* Spearheaded signage, wayfinding, and internal communications design for over 20 branch locations.

Graphic Designer/Marketing Communications

City of Hope

Mar 2007 - Aug 2016 (9 years 5 months)

* Created marketing collateral and design for all events in the Northeast Region of the US.
* Created all event invitations, signage, programs, webpages, email campaigns.
* Developed fundraising partnerships and fundraising efforts.

Coordinator

City of Hope

Apr 2006 - Aug 2016 (10 years 4 months)

* Produced several events in Philadelphia and New York City, including a New York City Gala and a national employee giving campaign including 15,000 individuals, both totaling nearly $600,000 annually.
* Private and Public Sector Employee Giving Coordinator in the Northeastern US. Combined Federal Campaign (CFC) liaison for the National Capital Area, Washington, DC and Northeastern US. Primary le