MUMike User
@mikeuser3
Creative designer with over 20 years in marketing and leadership.
United StatesWhat I'm looking for
I am a seasoned creative professional with over 20 years of experience in design and direct marketing. My journey began with a B.F.A. in Commercial Arts, and I have since held various leadership roles, including Sr. Designer and Creative Director. My passion lies in fostering innovative ideas and leading creative teams to achieve exceptional results.
Throughout my career, I have managed creative departments, directed marketing campaigns, and developed brand guidelines for corporate and market brands. My expertise spans across print and digital media, where I have successfully implemented marketing strategies that resonate with target audiences. I pride myself on my ability to solve complex issues and manage projects efficiently, ensuring high-quality outcomes.
As the Interim Creative Manager for the Clinical Creative Team at Pearson Education, I navigated multiple organizational changes while maintaining a focus on creativity and collaboration. I am proficient in a wide range of design tools, including Adobe Creative Cloud, HTML, and CSS, and I am committed to continuous learning and growth in the ever-evolving field of design.
Experience
Work history, roles, and key accomplishments
Sr. Designer/ Clinical Creative Lead
Pearson Education
Responsible for all aspects of direct marketing, encompassing both print and digital channels. Managed creative departments, provided leadership for creative teams, and directed marketing campaigns for various segments. Developed, implemented, and managed brand guidelines for corporate and market-specific brands.
Assistant Art Director
Texas Parks & Wildlife Magazine
Jan 2001 - Present (24 years 5 months)
Developed, designed, and implemented layouts for articles, illustrations, photography, and web-based advertisements. Managed the outsourcing and direction of illustration and photography, ensuring quality assurance and print readiness for all finished pieces.
Owner
lyonsink Advertising
Jan 1991 - Present (34 years 5 months)
Owned and operated an advertising agency specializing in customer-facing materials, including brochures, print and digital ads, direct mail, and corporate branding. Responsible for hiring and managing designers, writers, photographers, and production artists, overseeing all final production and distribution. Served as a liaison consultant for B2B print/mailing purchases and as a creative director/
Creative Director/Sr. Designer
Sunbelt Sportswear
Jan 1995 - Present (30 years 5 months)
Reduced operating costs by $300k in the first budget year and consolidated vendor lists to maximize volume discounts. Developed comprehensive marketing programs, managed cross-company teams, and implemented streamlined technology-based processes. Directed the design and production of catalogs, direct marketing materials, and websites, overseeing an $8mm departmental budget.
Education
Degrees, certifications, and relevant coursework
SHSU
B.F.A. in Commercial Arts, Commercial Arts
Activities and societies: Competed in NCAA Division I baseball while obtaining degree.
Focused on graphic design, marketing, advertising, and illustration. Completed advanced drawing and watercolor courses.
Availability
Location
United StatesAuthorized to work in
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