Open to opportunities

Tracey Jarrett

@traceyjarrett

Message

UX-driven creative strategist and design leader building brand systems that clarify messages and convert.

United States

Message

What I'm looking for

I’m looking for a role where design strategy and UX principles drive brand systems, measurable campaign outcomes, and collaboration between design, marketing, and leadership—so we can ship scalable experiences that convert.

I lead UX-driven brand and marketing systems that help organizations move faster, communicate clearly, and convert more effectively. I’m a player-coach who aligns stakeholders, guides teams, and delivers high-impact creative across digital, print, and campaign ecosystems.

Highlights include reducing service delivery time by 50% by re-engineering cross-functional design workflows, and driving above-benchmark paid media performance— including Google Display CTRs peaking at 8.33%. I’ve also increased MQLs by 6% through UX-informed email and campaign design.

In recent work as a Freelance Creative Consultant / Senior Creative Strategist, I partner with leadership to define brand systems, campaign strategy, and UX-informed content frameworks, and lead end-to-end creative execution with an eye toward process, tooling, and scalability. Previously, I served as a Senior Graphic Designer & Design Lead under a $2.3M federal contract, directing motion, web, infographic, and social content and operationalizing comprehensive brand guides.

I bring enterprise and public-sector experience—from Fortune 150 environments serving 8.2M customers to statewide rebrands that improved clarity, delivery, and customer experience. I’m at my best where strategic thinking meets measurable outcomes and where design, marketing, and leadership collaborate to scale experiences that perform.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Strategist

Current

Freelance

Jul 2024 - Present (2 years 1 month)

Freelance creative strategy and UX-informed brand/marketing systems consulting for web, digital campaigns, events, and print. Partners with leadership on brand systems, campaign strategy, and end-to-end creative execution while advising on process, tooling, and scalability.

Brand System Campaign Strategy Marketing Execution Stakeholder Management Process Optimization Scalability

Senior Graphic Designer & Lead

TechSur Solutions

Oct 2023 - Jul 2024 (9 months)

Led UX-driven design strategy under a $2.3M federal contract supporting human-centered government IT initiatives. Directed motion, web, infographic, and social content production, operationalized a comprehensive brand guide, and used design-thinking methods to re-engineer workflows and reduce service delivery time by 50%.

Design Thinking Brand Guidelines Motion Graphics Web Design Infographics Social Content Cross functional Leadership Compliance

Senior Graphic Designer & Brand Manager

Millennia

Jul 2022 - Aug 2023 (1 year 1 month)

Owned healthcare marketing design work, including brand guides, playbooks, HTML emails, sales collateral, trade-show assets, and newsletters. Improved MQLs by 6% through Marketo-driven email campaigns and delivered paid media creative with up to 8.33% CTR.

Brand Guidelines Playbooks Email Marketing Marketo Paid Media Display Advertising Marketing Collateral

Art Director & Senior Graphic Designer

Duke Energy

Nov 2018 - Jul 2022 (3 years 8 months)

Served as Art Director and Senior Graphic Designer, leading customer-facing multimedia campaigns and UX-informed email design and messaging. Collaborated in agile, cross-functional teams to deliver cohesive, scalable creative systems and achieved 35.5% email open rates.

UX Design Agile Collaboration Email Marketing Design Creative Systems Cross functional Leadership Messaging

Graphic Designer II

NC Department of Health & Human Services

Apr 2007 - Nov 2018 (11 years 7 months)

Led large-scale, multi-channel design initiatives, creating 360° campaigns across digital, print, mobile, and environmental channels. Built a digital internal ticketing system to improve service delivery and communication, and used Google Analytics insights to increase click-through rates and engagement while leading agency-wide rebranding efforts.

Digital Print Workflow Optimization Google Analytics

Education

Degrees, certifications, and relevant coursework

North Carolina State University

Bachelor of Arts, Industrial Design

Bachelor of Arts in Industrial Design (Product & Graphic Design) from North Carolina State University.

Coursera (Google)

Coursera certificates, User Experience (UX) Design

Completed Coursera certifications through Google, including Build Wireframes and Low-Fidelity Prototypes, Foundations of User Experience (UX) Design, and Start the UX Design Process: Empathize, Define and Ideate.