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JuliAnn Tulberg

@julianntulberg

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Creative Director specializing in brand identity and marketing design.

United States

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What I'm looking for

I seek a role that fosters creativity and collaboration, with opportunities for growth.

I have 14 years of design experience, most recently at B2B tech startups. I’m a hands-on Creative Director with experience designing all go-to-market assets, owning rebrands from start to finish, establishing design systems, building out the company's design practice, managing and mentoring distributed teams, and accomplishing design team goals.

I’m a data-driven design leader with experience reviewing campaign performance, optimizing website UI/UX, running A/B tests, and improving conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Mattermost

May 2021 - Present (4 years 1 month)

As Creative Director, responsible for the brand identity system and hands-on design of all marketing assets. Executed a rebrand project that significantly improved ad click-through and conversion rates, ensuring all work met company goals.

Brand Identity Figma Photoshop InDesign After Effects Sketch Marketing Strategy Stakeholder Engagement Design Objectives

Creative Director

Nylas

Oct 2018 - Apr 2021 (2 years 6 months)

Led the brand design team and established design practices, transforming marketing briefs into multi-dimensional campaigns. Conducted market research and implemented testing processes to enhance campaign effectiveness.

Brand Design Market Research Team Management Design Systems A B Testing Data Analysis Campaign Development Stakeholder Engagement Conversion Rate Optimization Graphic Design

Staff Visual Designer

Castlight Health

Jul 2016 - Sep 2018 (2 years 2 months)

Collaborated with Enterprise clients to design internal wellness programs, including branding and visual assets for health benefits apps. Streamlined design processes and provided mentorship to junior designers.

Branding Visual Design Marketing Campaigns Quality Assurance Process Improvement Mentorship Graphic Design App Design

Sr Graphic Designer

AAA

Jan 2013 - Nov 2015 (2 years 10 months)

Designed quarterly promotional campaigns with a focus on print, digital, and social media. Collaborated with various teams to ensure project success and alignment with company goals.

Campaigns Art Direction Team Collaboration Graphic Design Presentation Skills Marketing Strategy Digital Media Social Media

Graphic Designer

Gap Outlet

Nov 2010 - Jul 2012 (1 year 8 months)

Designed seasonal campaigns from concept to completion, maintaining brand consistency across all deliverables. Focused on in-store print materials and refined email templates for modernity.

Print Design Digital Design Email Marketing Collaboration Design Concepts Graphic Design