Marouane Bicher
@marouanebicher
I drive SaaS growth and digital transformation through CRM, ERP, and operations.
What I'm looking for
I've led B2B SaaS sales and custom digital projects at Wobz Technologies, running the full sales cycle and generating 40% more qualified leads through webinars, outbound campaigns, and industry events.
Across Huvio Shop, Digitech Solutions, Maroc Telecom, and Al Barid Bank, I've delivered SaaS product, ERP, CRM, cloud, and digitalization initiatives. My work has increased client revenue by 25%, operational efficiency by 30%, customer satisfaction by 25%, and reduced processing time by 40%.
I've also managed large-scale operations for Concentrix and OceanCall Group, leading teams of up to 300 people while improving NPS, productivity, quality processes, and customer relations. I'm PMP certified, a Lean Six Sigma Black Belt, and work fluently across Arabic, French, and English.
Experience
Work history, roles, and key accomplishments
Sales Director & Account Executive
Wobz Technologies
Jan 2026 - Present (8 months)
Led the full B2B sales cycle for SaaS offerings and custom digital projects. Launched webinars, outbound campaigns, and industry events, generating +40% qualified leads.
Product Project Manager
Huvio Shop
Feb 2025 - Dec 2025 (10 months)
Owned the product roadmap for a SaaS solution optimizing average cart value for e-commerce merchants. Deployed cart-recovery flows, contextual upsells, and A/B testing, generating +25% average revenue per client.
Head of Client Acquisition
Punch by Badr Hari
Oct 2024 - Jan 2025 (3 months)
Built the B2C/B2B acquisition strategy from scratch, including events, social media, and CRM. Generated +60% qualified leads in 3 months through a structured multi-channel approach.
Digital Transformation Project Manager
Digitech Solutions
Jan 2024 - Sep 2024 (8 months)
Deployed ERP (Odoo), CRM (HubSpot), and a collaborative suite (Slack, Trello, Jira) across 3 entities simultaneously. Achieved +30% operational efficiency and +25% customer satisfaction post-deployment.
Managed 210 employees in a high-standard, hybrid French-American environment. Automated CRM workflows and quality processes, raising NPS by +78 points.
Site Manager - Key Accounts
OceanCall Group
Jan 2022 - Dec 2022 (11 months)
Digitalized customer relations for key retail and logistics accounts. Developed a proprietary real-time reporting tool, achieving +20% team productivity.
Digital Project Manager
Maroc Telecom
Mar 2021 - Nov 2021 (8 months)
Migrated 3 internal departments to a hybrid AWS + Azure cloud infrastructure. Automated back-office processes, reducing processing time by 40%.
Digitalization Manager
Al Barid Bank
Jul 2019 - Jun 2020 (11 months)
Designed and deployed a customer-management mobile app from scratch. Reduced manual errors by 50% and secured sensitive data in the cloud.
Site Manager
SRRC
Jan 2014 - Jan 2019 (5 years)
Managed site operations in Paris and Marrakech, overseeing daily activities and team coordination.
Managed operations for AppSumo, focusing on sales management and multichannel customer relations.
Technical Support
Schicaro
Jan 2014 - Jan 2019 (5 years)
Provided technical support, assisting with customer issues and system troubleshooting.
Digital Consultant
DigitalCorp
Jan 2014 - Jan 2019 (5 years)
Supported SMEs with digitalization, B2B lead generation, sales management, training, and multichannel customer relations.
Supervised teams and provided training, focusing on multichannel customer relations and sales management.
Operations Manager
Conversium LLC
Jan 2014 - Jan 2019 (5 years)
Managed operations for Conversium LLC, focusing on sales management and multichannel customer relations.
Education
Degrees, certifications, and relevant coursework
ENSA
Master's Degree, Electrical Engineering
2021 - 2023
Pursued a Master's degree in Electrical Engineering and Embedded Systems, focusing on advanced engineering principles and embedded system design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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