Lamina HADAOUA
@laminahadaoua
I drive B2B digital transformation through structured client delivery, commercial strategy, and AI-powered platform adoption.
MoroccoWhat I'm looking for
At Weego Mobility Lab, I lead B2B and MaaS onboarding transformation for an AI-powered mobility platform, turning adoption barriers and technical capabilities into structured workstreams and business cases. I work directly with C-level and operational stakeholders to align delivery expectations and measurable operational gains.
Previously, I managed enterprise digital transformation engagements at OMF Group, building SaaS and multi-year commercial frameworks across HR automation, marketing technology, communications, and bespoke applications. I combine ROI modelling, process mapping, and executive client delivery to move complex B2B decisions forward.
Experience
Work history, roles, and key accomplishments
Customer Operations Specialist
Weego Mobility Lab
Jan 2025 - Present (1 year 8 months)
Led end-to-end onboarding transformation for B2B and MaaS clients adopting an AI-powered mobility platform, diagnosing adoption barriers and reducing time-to-value. Translated technical capabilities into client-facing business cases and served as primary point of contact for C-level stakeholders.
Sales Consultant — Digital Transformation
OMF Group
May 2023 - Sep 2024 (1 year 4 months)
Managed full-cycle enterprise engagements for mid-market and large clients adopting integrated digital platforms. Built and defended tailored commercial frameworks, negotiated directly with CFOs, HR Directors, and General Managers, and conducted needs diagnostics to shorten decision cycles.
Business Development Representative
Appartali
Nov 2022 - Apr 2023 (5 months)
Drove mandate acquisition through structured prospecting campaigns, daily field outreach, and direct owner meetings. Coordinated the full transaction lifecycle and coached a team of field agents to improve close rates.
Education
Degrees, certifications, and relevant coursework
ENCG Settat
Master, Strategy and International Management
2020 - 2022
Master of Strategy and International Management from ENCG Settat, completed in 2022.
ENCG Agadir
Bachelor, Business and Management
2018 - 2019
Bachelor of Business and Management from ENCG Agadir, completed in 2019.
Availability
Location
MoroccoAuthorized to work in
Salary expectations
Job categories
Skills
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