Yakout Berrada
@yakoutberrada
I build B2B pipeline and close complex international deals through outbound prospecting and consultative sales.
MoroccoWhat I'm looking for
I've built B2B pipeline, strategic partnerships, and commercial growth at Intelcia across international markets. I source opportunities through outbound prospecting, lead discovery, and move complex deals through negotiation and close.
As Global Strategic Alliances Manager, I helped secure a two-year deal worth approximately $22M with a global retail giant. I drove the six-month, multi-stage process across RFI and selection stages while coordinating sales, operations, and commercial stakeholders.
In operational marketing, I led GTM execution for strategic offerings and built lead-generation and nurture strategies that delivered qualified opportunities to sales. I use buyer research, competitive intelligence, CRM processes, and performance data to improve targeting, conversion, pipeline visibility, and follow-up.
My background also includes commercial strategy for the French market, client-facing sales and account projects, and operational consulting that improved KPI performance by approximately 1.5x. I'm fluent in English, French, and Arabic, with working proficiency in Spanish.
Experience
Work history, roles, and key accomplishments
Operational Marketing Program Manager
Intelcia
Jan 2025 - Apr 2026 (1 year 3 months)
Led GTM execution for strategic offerings, aligning sales, partnerships, marketing and delivery teams. Built lead-generation and nurture strategies that delivered qualified opportunities to sales.
Global Strategic Alliances Manager
Intelcia
Jan 2024 - Jan 2025 (1 year)
Sourced and developed high-value B2B opportunities, building senior relationships from outreach through close. Helped secure a two-year deal worth approximately $22M with a global retail giant.
Sales & Accounts Project Consultant
Intelcia
Jun 2022 - Dec 2023 (1 year 6 months)
Developed and executed commercial strategy for the French market, identifying target accounts and growth opportunities. Built lead-generation and sales frameworks supporting outbound prospecting and qualification.
Operations Business Consultant
Intelcia
Sep 2021 - Jun 2022 (9 months)
Redesigned work structures and introduced a more disciplined operating model, improving KPI performance by approximately 1.5x. Led teams and coordinated cross-functional stakeholders across multiple workstreams.
Brand & Engagement Project Manager
Intelcia
Mar 2020 - Sep 2021 (1 year 6 months)
Developed GTM strategy and launched initiatives in three countries across three continents, adapting execution to local markets. Facilitated executive workshops to align board objectives with project priorities.
Education
Degrees, certifications, and relevant coursework
Project Management Institute
PMP Certification, Project Management
Earned the Project Management Professional (PMP) certification in December 2022.
Al Akhawayn University
BBA, Business Administration
Completed a Bachelor of Business Administration with a focus on Marketing and Management in 2019.
Saint Louis University Madrid
Associate of Arts, Marketing Intelligence & Research
Earned an Associate of Arts in Marketing Intelligence and Research in 2017.
Eastern Michigan University
Associate of Arts, Marketing Research & Data Analysis
Earned an Associate of Arts in Marketing Research and Data Analysis in 2015.
Tech stack
Software and tools used professionally
Availability
Location
MoroccoAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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