Zineb Fassi Fehri
@zinebfassifehri
I lead digital transformation, CRM delivery, and operational process optimization across complex organizations.
MoroccoWhat I'm looking for
I've led digital transformation and CRM deployment projects at NETIS Group across 16 African subsidiaries in telecom and energy.
I coordinate business, IT, management, and external stakeholders while tracking milestones, risks, KPIs, governance, and action plans. I also support CRM/ERP integration, process harmonization, user training, and adoption.
At ARKEOS, I managed organizational transformation and operational improvement projects in IT distribution, developing reporting tools, process documentation, and KPI monitoring to strengthen decision-making.
Earlier, at TEMBEC/RYAM in Canada, I led industrial continuous-improvement initiatives, analyzed production data, and worked with production, quality, and maintenance teams to improve performance and process reliability.
Experience
Work history, roles, and key accomplishments
CRM Project Manager
NETIS Group
Jan 2023 - Sep 2025 (2 years 8 months)
Managed digital transformation and CRM deployment projects across 16 African subsidiaries within a multi-country telecom and energy environment. Coordinated cross-functional teams and led process optimization and change management initiatives.
Organization & Transformation Manager
ARKEOS
Jan 2016 - Dec 2022 (6 years 11 months)
Led organizational and digital transformation initiatives within a fast-paced distribution environment. Managed multiple operational improvement projects and developed reporting tools and KPI monitoring to support decision-making.
Ingénieur des procédés - Performance industrielle
TEMBEC/RYAM
Jan 2012 - Dec 2015 (3 years 11 months)
Led continuous improvement initiatives and process optimization projects within an industrial production environment. Analyzed production data and operational KPIs to identify performance improvement opportunities.
Education
Degrees, certifications, and relevant coursework
ISCAE
Executive MBA, Business Administration
Executive MBA with focus on organizational transformation, change management, business performance, and leadership.
McGill University
Mini MBA, Business Administration
Mini MBA covering operational excellence, innovation, design thinking, and strategic management.
Laval University
Bachelor's Degree, Process Engineering
Bachelor's degree in Process Engineering with focus on process optimization, data analysis, industrial performance, and technical project management.
Availability
Location
MoroccoAuthorized to work in
Job categories
Skills
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