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Abdelkrim Lebbadi

@abdelkrimlebbadi

Senior Sales Manager at HydroVeille.ma, where I built the SaaS commercial strategy, pricing model, legal templates, and CRM pipeline.

Morocco

Message

What I'm looking for

I'm looking to bring my operational rigor and entrepreneurial agility to a senior Sales Manager or Business Development role, driving growth in a fast-growing company.

At HydroVeille.ma, I built the commercial strategy for a SaaS public tender monitoring platform, including its pricing model, legal templates, CRM pipeline, and go-to-market execution. I manage prospect relationships from outreach through negotiation and closing, coordinating with the technical co-founder on product priorities.

At MOLECOR, I managed a strategic portfolio across Morocco, MENA, and Africa. I structured a network of distributors and coordinated key accounts, opened export markets in West and Central Africa, and reported directly to senior management.

I also worked on industrial projects at MOLECOR, including production unit setup, logistics platform development, and local operations coordination. I negotiated a strategic joint venture with Moroccan partners from negotiation through governance.

Earlier, at RASEC RETAIL, I developed the retail channel and negotiated agreements with strategic accounts. At IMPORT DESIGN, I led import and distribution operations, managed a team, and negotiated with international suppliers; at INVENTCOM, I defined commercial and marketing strategies for clients.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder — Commercial & Operations

Current

HydroVeille.ma

Jan 2025 - Present (1 year 9 months)

Built the full commercial strategy from scratch, including pricing model, legal document templates, CRM pipeline, and go-to-market execution. Managed prospect relationships end-to-end while coordinating with the technical co-founder on product priorities.

CRM Pricing Strategy Templates Go To Market B2B Sales Negotiation Start Up Operations

Sales Manager & MENA Business Development

MOLECOR

Jan 2017 - Jan 2026 (9 years)

Managed a strategic portfolio generating €13M annual revenue across Morocco, MENA and Africa. Structured and led a network of 8 major distributors and coordinated around 30 key accounts with full operational autonomy.

B2B Sales Key Account Management Distribution Network Export Development Negotiation Strategic Partnerships Operations Management

Business Development Manager, Retail Channel

RASEC RETAIL

Jan 2015 - Jan 2017 (2 years)

Developed and animated the retail channel with national and international GS/GSB chains, generating +20% revenue growth through new store roll-outs in Morocco and Africa. Negotiated commercial agreements and product listings with 5 major strategic accounts.

Retail Sales Business Development Key Account Management Negotiation Commercial Strategy

Associate Director

IMPORT DESIGN

Jan 2013 - Jan 2015 (2 years)

Led strategic import and distribution operations on the Moroccan market, reaching 5M MAD in revenue. Managed a team of 5 and coordinated subcontractors to ensure operational efficiency.

Import Operations Distribution Team Management Supplier Negotiation Operations Management

Consulting Director

INVENTCOM

Jan 2010 - Jan 2012 (2 years)

Defined and deployed marketing and commercial strategies for multi-sector clients. Led sales development and supported international expansion for client companies.

Consulting Marketing Strategy Sales Development International Expansion