Open to opportunities

Maria Shanks

@mariashanks

Message

Experienced marketing executive with a strong background in campaign management.

Zimbabwe

Message

What I'm looking for

I am looking for a role that values creativity and collaboration, offering opportunities for professional growth and impactful marketing initiatives.

I am a highly experienced marketing executive with a proven track record in campaign management, product launches, and brand identity. My career spans various sectors, including finance, pharmaceuticals, and retail, where I've successfully led initiatives that drive customer engagement and sales growth. I pride myself on my excellent communication skills and my ability to work collaboratively within teams.

Throughout my career, I have managed multiple product incentive campaigns, optimized customer journeys, and implemented innovative marketing strategies that have significantly improved performance metrics. My experience includes mentoring junior team members and sharing best practices across marketing functions, ensuring that I contribute positively to the overall team dynamic. I am passionate about leveraging data to inform decision-making and enhance campaign effectiveness.

Experience

Work history, roles, and key accomplishments

CRM Exec

Aviva

May 2023 - Jul 2024 (1 year 2 months)

Managed the roll out of multiple product incentive campaigns and customer journey interactions to drive open, click through, and sales response rates. Reviewed performance and adapted quarterly test and learn activity accordingly. Presented campaigns, brand changes, wins of the week and results to wider teams.

Campaign Management Customer Journey Performance Analysis Stakeholder Management Adobe Agile SMS Marketing

Marketing Exec

Aviva

May 2022 - May 2023 (1 year)

Delivered targeted B2B email campaigns for Large Corp & SME segments. Managed the creation and review of digital literature and website videos. Supported thought leadership articles and digitized materials to improve their use as a sales tool.

B2B Marketing Email Campaigns Digital Literature Content Creation Video Production Thought Leadership Sales Tools

Marketing Executive

Shift by Whitespace

Oct 2021 - Dec 2021 (2 months)

Executed end-to-end targeted email campaigns launching a networking platform for senior government and corporate personnel. Prepared insight content and imagery for the social networking platform. Implemented a company-wide Jira folder structure and digital review process for marketing projects.

Email Marketing Campaign Execution Social Networks Jira Project Management

Marketing Exec

Nationwide BS

Jan 2019 - Mar 2020 (1 year 2 months)

Managed changes to Savings communications to reflect legislation updates, new products, and revised literature. Worked in cross-functional agile teams to ensure accurate and timely delivery of communications. Mapped the ISA Member journey and conducted asset audits to ensure brand consistency and compliance.

Regulatory Compliance Communication Agile Methodology Customer Journey Mapping

Financial Media Blogger

Self Employed

Jan 2003 - Dec 2018 (15 years 11 months)

Initiated and maintained two London Stock Exchange investment discussion forums on ADVFN.com, attracting significant engagement. Uploaded publicly available research, competitor analysis, and relevant news articles for discussion. Achieved a high volume of posts across the forums.

Online Forums Management Investment Analysis Market Research Competitor Analysis Networking

Operations Exec

Westbourne Model Centre

Jan 2005 - Dec 2016 (11 years 11 months)

Rebranded the business and led the development of the e-commerce site. Created and maintained the company's social media presence. Implemented and utilized Sage accountancy software for financial management and HR software for managing a small team.

Operations Management Social Media Management HR Software Financial Management Team Management

Marketing Executive

Bristol Myers Squibb PLC

Oct 1995 - Jun 2003 (7 years 8 months)

Led the European product launch for UFToral, managing all promotional and sales marketing mix elements. Played a pivotal role in promoting Taxol's first-line status, significantly increasing sales. Managed agencies, print production, event organization, and a substantial budget.