Open to opportunities

Cassie Li

@cassieli

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Dynamic marketing professional with 6+ years driving brand growth.

Zimbabwe

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What I'm looking for

I am seeking a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic team environment.

I am a results-driven marketing leader with over 6 years of experience in designing and executing data-driven omnichannel campaigns across various industries, including healthcare, tech, luxury, and consumer goods. My expertise lies in transforming market insights into high-impact strategies that enhance brand visibility, engagement, and conversion rates. As a PMP-certified professional, I thrive in fast-paced environments and have a proven track record of delivering performance improvements.

Throughout my career, I have spearheaded numerous successful initiatives, such as optimizing digital assets for Philips, which resulted in a 25% surge in organic traffic within six months. I have also led innovative campaigns that significantly increased customer engagement and recruitment rates across platforms like WeChat. My ability to collaborate with cross-functional teams and leverage data analytics has been instrumental in achieving key marketing objectives and driving brand growth.

Experience

Work history, roles, and key accomplishments

Digital BP Manager

BMS

Dec 2021 - Sep 2023 (1 year 9 months)

Orchestrated digital campaigns for new pharmaceutical products, integrating content marketing and social media to achieve 10% increase in customer registration and 1W+ PV for promotional content. Directed HCP engagement initiatives across WeChat and third-party platforms, enhancing engagement by 60% and expanding reach to 50% of target HCPs.

Content Marketing Social Media WeChat Data Analysis KPI Analysis Cross Functional Collaboration

Senior Digital Executive

Philips

Nov 2020 - Dec 2021 (1 year 1 month)

Revamped website and WeChat SEO strategies, securing top keyword rankings and 25% organic traffic growth within 6 months. Monitored web analytics data through analytics tools like Google Analytics and SEMRush to track KPIs and provide actionable insights to BUs for optimization and performance improvements.

SEO WeChat Google Analytics SEMrush Lead Generation Digital Marketing Market Research

Consultant

Thought Works

Jan 2019 - Jul 2019 (6 months)

Advised clients on channel optimization, loyalty programs, and mini-app campaigns, improving conversion rates by 15%. Conducted user journey mapping and market research to align digital strategies with consumer scenarios.

Loyalty Programs User Journey Mapping Market Research Digital Strategy Design Thinking

SEO Specialist

Target Point Inc.

Jul 2016 - May 2017 (10 months)

Monitored clients' web analytics data through Google AdWords, Google Console, Google Analytics to track website performance and adjust SEO strategies accordingly, achieving Top 10 Google rankings for 100+ keywords. Managed PPC campaigns focused on maximizing ROI, successfully increasing campaign effectiveness and CTR while reducing CPC.

SEO SEM Google Adwords Google Analytics Social Media Management WordPress HTML CSS

Education

Degrees, certifications, and relevant coursework

Hofstra University

MBA, Marketing

Activities and societies: Vice President of Zarb International MBA/MS Association, where I managed internal operations, organized monthly activities, and recruited new members. Led cultural exchange events and invited industry veterans for career seminars.

Pursued a Master of Business Administration with a specialization in Marketing. Gained advanced knowledge in strategic marketing, consumer behavior, and market analysis.

Xiamen University

Bachelor of International Business, International Business

Completed a Bachelor's degree focusing on international business principles. Developed foundational knowledge in global trade, economics, and business management.