Open to opportunities

Talitha Okirie

@talithaokirie

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Strategic digital marketing specialist with 5+ years of experience.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a strategic and results-driven Digital Marketing Specialist with over 5 years of experience in leading multi-channel campaigns across Paid Social, Display, and Programmatic. My proven success in managing six-figure budgets and developing performance-driven strategies has allowed me to mentor teams effectively. I am passionate about impactful storytelling and data-led decision-making in paid media.

Currently, I serve as the Paid Media Manager at Independent, where I am solely responsible for the end-to-end Paid Social strategy and execution across Independent and BuzzFeed brands. I have successfully elevated the role of Paid Social within the organization by embedding it as a key performance channel through strategic testing, platform optimization, and stakeholder education. My previous roles have equipped me with the skills to manage large-scale international campaigns and optimize acquisition through targeted platform testing.

Throughout my career, I have consistently focused on driving traffic, engagement, and revenue through cohesive campaign delivery. My experience spans various roles, from Campaign Executive to Performance Marketing Specialist, where I have honed my skills in audience targeting, media buying, and performance analysis. I am eager to leverage my expertise to contribute to innovative marketing strategies that drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager

Current

The Independent

Feb 2022 - Present (3 years 5 months)

Solely responsible for end-to-end Paid Social strategy and execution across Independent and BuzzFeed brands. Acted as the primary point of contact across both brands, ensuring cohesive campaign delivery and performance. Led process alignment and integration after Independent acquired BuzzFeed; introduced streamlined workflows and reporting systems to unify teams with differing campaign structures

Paid Social Campaign Management Audience Targeting Media Buying Performance Analysis Platform Optimisation

Performance Marketing Specialist

Battersea Dogs and Cats Home

Jun 2024 - Present (1 year 1 month)

Delivered full-funnel Paid Social strategy, leveraging competitor and audience insights. Managed agency relationships and optimised acquisition through targeted platform testing.

Paid Social Competitor Analysis Agency Acquisition Optimisation

Campaign Manager

Vice Media Group

Jun 2022 - Present (3 years 1 month)

Managed £500k+ international campaigns across Meta, YouTube, and Display. Led team training sessions and delegated projects to junior colleagues.

Campaign Management Campaigns YouTube Display Advertising

Junior Campaign Manager

Vice Media Group

Sep 2020 - Present (4 years 10 months)

Oversaw campaign trafficking, pacing, and optimisation to ensure full delivery. Produced reports and insights using Datorama; managed Paid and Organic Social across platforms.

Campaign Trafficking Datorama Paid Social Reporting

Social Media Manager

Self-employed

Jul 2020 - Present (5 years)

Increased YouTube views by 82% for artist YSK, leading to an upweight in media budget. Managed social media presence and content strategy for the artist.

Social Media Management Content Strategy Artist Promotion

Campaign Executive

Infectious Media Programmatic Agency

Sep 2019 - Present (5 years 10 months)

Executed multi-channel campaigns for retail clients including M&S and John Lewis. Led post-campaign analysis and optimised processes for greater operational efficiency.

Campaign Analysis Programmatic Advertising

Adoperations Executive

Infectious Media Programmatic Agency

Sep 2018 - Present (6 years 10 months)

Managed tracking pixels across ad servers; became key point of contact for high-priority campaigns. Received “We Do the Right Thing” award for outstanding performance.

Ad Operations Tracking Pixels Campaign Management Performance Monitoring Client Communication

Education

Degrees, certifications, and relevant coursework

AVADO - Arch Apprentices

Digital Marketer Level 3 Apprenticeship, Digital Marketing

Completed a comprehensive apprenticeship focused on digital marketing strategies and execution. Gained practical experience in various aspects of digital marketing.