Talitha Okirie

Solely responsible for end-to-end Paid Social strategy and execution across Independent and BuzzFeed brands. Acted as the primary point of contact across both brands, ensuring cohesive campaign delivery and performance. Led process alignment and integration after Independent acquired BuzzFeed; introduced streamlined workflows and reporting systems to unify teams with differing campaign structures

Delivered full-funnel Paid Social strategy, leveraging competitor and audience insights. Managed agency relationships and optimised acquisition through targeted platform testing.

Managed £500k+ international campaigns across Meta, YouTube, and Display. Led team training sessions and delegated projects to junior colleagues.

Oversaw campaign trafficking, pacing, and optimisation to ensure full delivery. Produced reports and insights using Datorama; managed Paid and Organic Social across platforms.

Increased YouTube views by 82% for artist YSK, leading to an upweight in media budget. Managed social media presence and content strategy for the artist.

Executed multi-channel campaigns for retail clients including M&S and John Lewis. Led post-campaign analysis and optimised processes for greater operational efficiency.

Managed tracking pixels across ad servers; became key point of contact for high-priority campaigns. Received “We Do the Right Thing” award for outstanding performance.

Completed a comprehensive apprenticeship focused on digital marketing strategies and execution. Gained practical experience in various aspects of digital marketing.

Achieved a BTEC Extended Diploma in Health & Social Care. Developed foundational knowledge and skills relevant to the health and social care sectors.

Obtained 10 GCSEs, including core subjects such as English, Maths, and Sciences. Built a strong academic foundation across various disciplines.