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@talithaokirie
Strategic digital marketing specialist with 5+ years of experience.
I am a strategic and results-driven Digital Marketing Specialist with over 5 years of experience in leading multi-channel campaigns across Paid Social, Display, and Programmatic. My proven success in managing six-figure budgets and developing performance-driven strategies has allowed me to mentor teams effectively. I am passionate about impactful storytelling and data-led decision-making in paid media.
Currently, I serve as the Paid Media Manager at Independent, where I am solely responsible for the end-to-end Paid Social strategy and execution across Independent and BuzzFeed brands. I have successfully elevated the role of Paid Social within the organization by embedding it as a key performance channel through strategic testing, platform optimization, and stakeholder education. My previous roles have equipped me with the skills to manage large-scale international campaigns and optimize acquisition through targeted platform testing.
Throughout my career, I have consistently focused on driving traffic, engagement, and revenue through cohesive campaign delivery. My experience spans various roles, from Campaign Executive to Performance Marketing Specialist, where I have honed my skills in audience targeting, media buying, and performance analysis. I am eager to leverage my expertise to contribute to innovative marketing strategies that drive business growth.
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Work history, roles, and key accomplishments
The Independent
Feb 2022 - Present (3 years 9 months)
Solely responsible for end-to-end Paid Social strategy and execution across Independent and BuzzFeed brands. Acted as the primary point of contact across both brands, ensuring cohesive campaign delivery and performance. Led process alignment and integration after Independent acquired BuzzFeed; introduced streamlined workflows and reporting systems to unify teams with differing campaign structures
Battersea Dogs and Cats Home
Jun 2024 - Present (1 year 5 months)
Delivered full-funnel Paid Social strategy, leveraging competitor and audience insights. Managed agency relationships and optimised acquisition through targeted platform testing.
Vice Media Group
Jun 2022 - Present (3 years 5 months)
Managed £500k+ international campaigns across Meta, YouTube, and Display. Led team training sessions and delegated projects to junior colleagues.
Vice Media Group
Sep 2020 - Present (5 years 2 months)
Oversaw campaign trafficking, pacing, and optimisation to ensure full delivery. Produced reports and insights using Datorama; managed Paid and Organic Social across platforms.
Self-employed
Jul 2020 - Present (5 years 4 months)
Increased YouTube views by 82% for artist YSK, leading to an upweight in media budget. Managed social media presence and content strategy for the artist.
Infectious Media Programmatic Agency
Sep 2019 - Present (6 years 2 months)
Executed multi-channel campaigns for retail clients including M&S and John Lewis. Led post-campaign analysis and optimised processes for greater operational efficiency.
Infectious Media Programmatic Agency
Sep 2018 - Present (7 years 2 months)
Managed tracking pixels across ad servers; became key point of contact for high-priority campaigns. Received “We Do the Right Thing” award for outstanding performance.
Degrees, certifications, and relevant coursework
Digital Marketer Level 3 Apprenticeship, Digital Marketing
Completed a comprehensive apprenticeship focused on digital marketing strategies and execution. Gained practical experience in various aspects of digital marketing.
BTEC Extended Diploma, Health & Social Care
Achieved a BTEC Extended Diploma in Health & Social Care. Developed foundational knowledge and skills relevant to the health and social care sectors.
GCSEs, General Studies
Obtained 10 GCSEs, including core subjects such as English, Maths, and Sciences. Built a strong academic foundation across various disciplines.
Software and tools used professionally
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