Open to opportunities

Ferrial D

@ferriald

Data-driven full-stack digital marketer driving revenue growth through omnichannel paid media and conversion optimisation.

Zimbabwe

Message

What I'm looking for

I’m looking to execute growth with a hands-on team—owning PPC, social, and email end-to-end, focusing on conversion optimisation, clean reporting, and scaling DTC/B2B performance through data-driven decisions.

I’m a growth-obsessed digital marketer who doesn’t just build roadmaps—I execute them end-to-end, pulling every lever from paid acquisition to conversion optimisation. Fuelled by data and allergic to vanity metrics, I scale DTC and B2B brands through hands-on omnichannel work that consistently drives measurable outcomes.

In my roles as a full stack digital marketer and digital marketing consultant, I’ve owned campaign strategy and execution across Meta, Google, email (Klaviyo/MailChimp/Fluent CRM), and social platforms—managing architecture, segmentation, budgeting, pacing, and performance optimisation. Highlights include orchestrating a full-funnel Meta campaign for G20 Young Entrepreneurs Alliance Summit 2025, plus boosting Factory Shop’s monthly turnover to over 1.6M through boosted posts, targeted Facebook Ads, and TikTok engagement; I’ve also led email and landing-page conversion work that improved sign-up conversion rates and delivered strong lead and revenue results.

Experience

Work history, roles, and key accomplishments

Current

Full Stack Digital Marketer

Current

Beyond the Click

Jun 2025 - Present (1 year 1 month)

Owned end-to-end campaign strategy and execution for B2B and B2C clients, developing paid media roadmaps and conversion-focused creative and copy across Meta. Managed the Meta Ads ecosystem from campaign architecture and audience segmentation to performance optimisation, and pitched new business to enterprise clients including Mitsubishi.

Meta Ads Paid Media PPC Audience Segmentation Performance Optimization Creative Workflow Stakeholder Management

Marketing Manager

Calgan Recliners

Apr 2024 - Sep 2024 (5 months)

Developed and implemented marketing strategies for promotions and organic/paid initiatives using analytics to refine tactics. Launched and managed the Calgan Rewards Program for 10+ retail stores, and oversaw marketing budgets to ensure cost-effective spending and financial accountability.

Marketing Strategy Promotion SEO Social Media Marketing Paid Advertising Marketing Analytics Rewards Program Management Budgeting Marketing Communications Creative & Design

Digital Marketing Consultant

Sarlie Digital

Jul 2022 - Mar 2024 (1 year 8 months)

Developed and executed 9 email campaigns using Fluent CRM, averaging a 42.09% open rate and 2.89% CTR, generating R24,134 in Shopify and WooCommerce revenue. Crafted messaging based on audience pain points and managed performance using Google Analytics and native platform tools.

Email Campaigns Shopify WooCommerce Messaging Strategy Google Analytics Campaigns Conversion Optimization

Social Media Consultant

FTMV Digital

Apr 2020 - Jun 2022 (2 years 2 months)

Developed and launched multi-channel social media paid and organic strategies for B2B, B2C, and e-commerce clients, including audits, competitive research, benchmarking, and target market research. Managed monthly budgets across Google Ads, Meta, Twitter, LinkedIn, and YouTube, generated MQLs and SQLs, and reported campaign effectiveness against KPIs using native insights and analytics tools.