Sarah Barton

I’m a marketing professional who blends brand strategy, research, and storytelling to create meaningful customer experiences. My background spans startup environments and corporate settings, and I’m hands on with campaign execution from planning through launch.

From 2025 to the present, I’ve developed and executed outreach strategies as part of Product Development & Launch. I connect with business owners and decision-makers, build long-term relationships, and support brand awareness through trade shows and events—while also managing vendor and manufacturer relations and the full client engagement cycle.

As Co-Founder & Marketing Lead (2020–2022), I helped scale a direct-to-consumer ecommerce brand by owning brand strategy, marketing direction, and go-to-market decisions. I created customer personas and market research profiles to guide product selection and private labeling, coordinated production timelines and quality standards, and recruited and managed 1099 contractors for social media, creative work, and marketing operations.

Earlier, as Marketing Specialist (2018–2020), I led trade show strategies and event execution at Filevine, strengthening client relationships through logistics, booth planning, and conference support. I also worked as a Recruiter (2018–2019), partnering with hiring managers to define staffing needs, sourcing and screening candidates, and coordinating hiring—skills I continue to bring into cross-functional collaboration.