Open to opportunities

Alexander Bilney

@alexanderbilney

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Head of Marketing with 12+ years of experience driving growth.

Zimbabwe

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What I'm looking for

I'm looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and contribute to a dynamic team culture.

I'm an accomplished Head of Marketing with over 12 years of experience in transforming complex business propositions into clear, customer-focused narratives that drive measurable results. My expertise lies in developing creative, data-driven marketing strategies that consistently deliver double-digit growth across various channels. I have a proven track record of increasing business opportunities by 30% and growing social engagement by 45%, resulting in substantial revenue generation.

Currently, I lead the marketing efforts at Y-Mobility/Galeo, where I've successfully developed and implemented an organic marketing growth strategy that has transformed the business landscape. My key achievements include increasing consultations by 15% and improving website engagement by 30%. Additionally, I have built a successful company podcast and led a merger communications strategy that maintained strong client relationships during a significant transition.

Throughout my career, I have held various roles, including Marketing Manager and Co-Founder, where I focused on extracting hidden value from complex businesses and translating it into effective growth strategies. My passion for marketing, combined with my ability to lead cross-cultural teams and manage substantial budgets, has allowed me to consistently deliver positive ROI and drive successful campaigns across multiple markets.

Experience

Work history, roles, and key accomplishments

Y-

Current

Head of Marketing

Current

Y-Mobility/Galeo

Jul 2023 - Present (1 year 11 months)

Developed and led organic marketing growth strategy, transforming a complex automotive consultancy through strategic repositioning. Increased consultations by 15% and improved website engagement by 30% through compelling narratives and redesigned UX. Built a newsletter to 3,000+ subscribers and created a company podcast with significant reach and senior-level engagement.

Organic Marketing Strategic Repositioning UX Design Content Creation Podcast Production Merger Communications

Co-Founder

The Marketing Detective Agency

Jan 2020 - Feb 2024 (4 years 1 month)

Founded and led a boutique marketing agency specializing in extracting hidden value and translating it into growth strategies for complex businesses. Generated over £100K revenue for an EY-backed SaaS client through strategic LinkedIn campaigns and helped 150+ businesses develop profitable go-to-market strategies. Exceeded crowdfunding targets by 5X, raising £100K through compelling storytelling.

Value Extraction Growth Strategies Go To Market Strategy Crowdfunding Digital Strategy Client Management

Marketing Manager

Transport Exchange Group

Apr 2021 - Apr 2023 (2 years)

Led digital transformation for a subscription-based logistics technology platform, focusing on retention and growth through value-driven marketing. Increased website traffic by 23% via strategic redesign and improved retention by 16%, resulting in a £55K monthly revenue increase. Directed complete brand architecture restructuring and managed multi-channel digital campaigns.

Digital Transformation Retention Management Customer Experience Marketing Campaigns Brand Architecture

Senior European Marketing Manager

4Life Direct

Nov 2014 - Dec 2019 (5 years 1 month)

Transformed marketing operations from TV-centric to a multi-channel growth engine across five European markets. Scaled lead generation tenfold, delivering significant additional revenue, and built and led a cross-cultural team of 10 marketing specialists. Managed a £1M+ annual marketing budget, consistently delivering positive ROI, and established a digital department from scratch.

Multi channel Marketing Lead Generation Team Leadership Cross Cultural Marketing Budget Management ROI Analysis Digital Department Setup Market Analysis

Media Planner

MediaCom

Apr 2012 - Nov 2014 (2 years 7 months)

Managed media planning and buying for major brands, including Bose and leading insurance clients. Optimized media mix through data-driven audience analysis, consistently improving campaign performance and negotiating strategic media partnerships. Managed multi-channel campaigns across traditional and digital platforms, delivering real-time performance reporting.

Media Planning Media Buying Campaign Optimization Partnerships PPC Display Advertising Social Media Marketing

Education

Degrees, certifications, and relevant coursework

Southampton Solent University

BA (Hons) Music Production, Music Production

Studied music production, gaining expertise in various aspects of audio engineering and production. Developed skills in live recording, digital distribution, and studio production.