Open to opportunities

Alexander Bilney

@alexanderbilney

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Head of Marketing with 12+ years of experience driving growth.

Zimbabwe

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What I'm looking for

I'm looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and contribute to a dynamic team culture.

I'm an accomplished Head of Marketing with over 12 years of experience in transforming complex business propositions into clear, customer-focused narratives that drive measurable results. My expertise lies in developing creative, data-driven marketing strategies that consistently deliver double-digit growth across various channels. I have a proven track record of increasing business opportunities by 30% and growing social engagement by 45%, resulting in substantial revenue generation.

Currently, I lead the marketing efforts at Y-Mobility/Galeo, where I've successfully developed and implemented an organic marketing growth strategy that has transformed the business landscape. My key achievements include increasing consultations by 15% and improving website engagement by 30%. Additionally, I have built a successful company podcast and led a merger communications strategy that maintained strong client relationships during a significant transition.

Throughout my career, I have held various roles, including Marketing Manager and Co-Founder, where I focused on extracting hidden value from complex businesses and translating it into effective growth strategies. My passion for marketing, combined with my ability to lead cross-cultural teams and manage substantial budgets, has allowed me to consistently deliver positive ROI and drive successful campaigns across multiple markets.

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Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Y-Mobility/Galeo

Jul 2023 - Present (2 years 4 months)

Developed and led organic marketing growth strategy, transforming a complex automotive consultancy through strategic repositioning. Increased consultations by 15% and improved website engagement by 30% through compelling narratives and redesigned UX. Built a newsletter to 3,000+ subscribers and created a company podcast with significant reach and senior-level engagement.

Organic Marketing Strategic Repositioning UX Design Content Creation Podcast Production Merger Communications

Co-Founder

The Marketing Detective Agency

Jan 2020 - Feb 2024 (4 years 1 month)

Founded and led a boutique marketing agency specializing in extracting hidden value and translating it into growth strategies for complex businesses. Generated over £100K revenue for an EY-backed SaaS client through strategic LinkedIn campaigns and helped 150+ businesses develop profitable go-to-market strategies. Exceeded crowdfunding targets by 5X, raising £100K through compelling storytelling.

Value Extraction Growth Strategies Go To Market Strategy

Marketing Manager

Transport Exchange Group

Apr 2021 - Apr 2023 (2 years)

Led digital transformation for a subscription-based logistics technology platform, focusing on retention and growth through value-driven marketing. Increased website traffic by 23% via strategic redesign and improved retention by 16%, resulting in a £55K monthly revenue increase. Directed complete brand architecture restructuring and managed multi-channel digital campaigns.

Digital Transformation Retention Management Customer Experience

Senior European Marketing Manager

4Life Direct

Nov 2014 - Dec 2019 (5 years 1 month)

Transformed marketing operations from TV-centric to a multi-channel growth engine across five European markets. Scaled lead generation tenfold, delivering significant additional revenue, and built and led a cross-cultural team of 10 marketing specialists. Managed a £1M+ annual marketing budget, consistently delivering positive ROI, and established a digital department from scratch.

Multi channel Marketing Lead Generation Team Leadership

Media Planner

MediaCom

Apr 2012 - Nov 2014 (2 years 7 months)

Managed media planning and buying for major brands, including Bose and leading insurance clients. Optimized media mix through data-driven audience analysis, consistently improving campaign performance and negotiating strategic media partnerships. Managed multi-channel campaigns across traditional and digital platforms, delivering real-time performance reporting.

Media Planning Media Buying Campaign Optimization