Open to opportunities

Lorraine Mupfudze

@lorrainemupfudze

Message

Seasoned marketing and sales leader with extensive Africa market expertise.

Zimbabwe

Message

What I'm looking for

I seek a senior marketing or regional sales role where I can drive growth, build stakeholder relationships, lead teams, and use digital analytics to improve brand visibility and revenue across African markets.

I am a results-driven marketing and sales professional with over 20 years' experience across education, media, retail, export distribution and life insurance, specialising in sub-Saharan African markets and premium international brands.

I have led marketing strategy, business development and regional sales roles delivering enrolment growth, sponsorship mobilisation, successful product launches and high customer retention while using digital analytics and CRM tools to drive decisions.

I am highly organised, relationship-focused and values-driven, with strengths in communication, digital marketing, stakeholder engagement, policy implementation and team leadership.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Lomagundi College Trust Schools

Jan 2019 - Jan 2024 (5 years)

Developed and executed marketing strategies that increased brand visibility and generated enrolment leads; built stakeholder partnerships and mobilised financial sponsorships for events.

Marketing Strategy Stakeholder Management Digital Marketing Content Management WordPress CRM

Business Development Executive

Alpha Media Holdings

Jan 2017 - Jan 2019 (2 years)

Sourced advertising revenue and managed sponsorships including the Zimbabwe Golf Tournament, developed industry supplements and implemented growth strategies for the business development unit.

Business Development Sponsorship Sales Event Management Advertising Sales Market Research Media Strategy Stakeholder Engagement Revenue Growth

Regional Sales Manager

Beyond Frontiers

Jan 2014 - Jan 2016 (2 years)

Introduced niche fragrances into sub-Saharan markets, negotiated distribution contracts, acquired new business and met annualised sales targets while representing the company at international tradeshows.

Sales Management International Distribution Contract Negotiation Trade Shows Territory Management Revenue Targets

Area Manager Angola & Mozambique

Central African Distribution Company

Jan 2008 - Jan 2011 (3 years)

Managed Angola (over 50% of turnover) and Mozambique markets, led product launches and training, grew retail footprint and maintained 90% customer retention in a competitive market.

Territory Management Product Launches Sales Training Customer Retention Market Intelligence Logistics Coordination

Marketing Assistant

Zimnat Life Insurance Group

Jan 2005 - Jan 2007 (2 years)

Supported marketing activities for the life insurance business, contributing to campaign execution and customer communications to support sales objectives.

Marketing Support Campaign Execution Customer Communications Collateral Development

Retail Management Trainee

Edgars Group Limited

Jan 2002 - Jan 2003 (1 year)

Completed a retail management trainee program focusing on store operations, merchandising and customer service to support retail performance and sales targets.

Retail Operations Merchandising Customer Service Sales Support Inventory Management