Open to opportunities

Oni Abudu

@oniabudu

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Marketing and Communications Specialist with a focus on brand strategy.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my marketing expertise to drive brand growth and engage audiences effectively.

I am a Marketing and Communications Specialist with a BA (Hons) in Media and Communication Studies from the University of Nottingham. With two years of experience in tech startups, fashion, and publishing, I have honed my skills in marketing campaign development, content creation, and PR coordination. My proven ability to support business growth and build brand strategies has allowed me to drive audience engagement in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Current

Brand and Content/Social Media Manager

Current

Black Swan Collective

Jan 2025 - Present (5 months)

Developed and implemented a comprehensive brand strategy to enhance brand positioning across digital channels. Led targeted event marketing initiatives, achieving a 79% increase in ticket sales and driving a full event sell-out. Created platform-specific content strategies for social media, resulting in a 25% increase in engagement rates.

Brand Strategy Social Media Management Event Marketing Content Creation Digital Marketing Campaign Development

Current

B2B Marketing Assistant

Current

Redcloud Technologies

May 2023 - Present (2 years 1 month)

Oversaw B2B PR communications and implemented a tracking system that increased article output by 150%. Designed a LinkedIn content strategy achieving a 41% month-over-month engagement rate growth and planned paid social media campaigns, contributing to an 8% uplift in qualified B2B lead generation.

B2B Marketing PR Content Strategy Campaigns Lead Generation Analytics Marketing Automation

Current

Marketing Executive

Current

Freelance/Contract

Jan 2020 - Present (5 years 5 months)

Executed marketing projects including social media and print content strategies to increase event sales by 18%. Produced SEO-driven blog content, growing website traffic by 14%, and optimized email marketing campaigns to increase click-through rates significantly.

Social Media Marketing Content Marketing SEO Email Marketing Project Management Client Management Copywriting Graphic Design

Education

Degrees, certifications, and relevant coursework

University of Nottingham

Bachelor of Arts (Hons), International Media and Communication Studies

2019 - 2022

Grade: Upper Second Class Honours (2:1)

Completed a BA (Hons) in International Media and Communication Studies with Upper Second Class Honours (2:1). Developed skills in marketing campaign development, content creation, market research, and PR coordination.