Melissa Russell
@melissarussell
Experienced digital marketing specialist with a focus on social media.
What I'm looking for
I am a strategic and data-driven Global Digital Marketing Specialist with over 10 years of experience in managing corporate social media channels for high-profile organizations. Currently, I serve as an External Communications Manager at AstraZeneca, where I oversee global social media strategies, ensuring alignment with brand objectives and regulatory compliance. My role involves collaborating with senior stakeholders to provide insights and guidance on social media campaigns, optimizing future efforts through data analysis.
Previously, I held positions at Thermo Fisher Scientific, where I was responsible for executing multi-channel digital campaigns and managing paid and organic social media initiatives. My expertise in stakeholder collaboration and content creation has allowed me to identify growth opportunities and enhance campaign performance through A/B testing and innovative strategies. I am passionate about leveraging digital marketing to elevate brand visibility and engagement across diverse audiences.
Experience
Work history, roles, and key accomplishments
External Communications Manager
AstraZeneca
Sep 2023 - Present (1 year 10 months)
Managed global corporate social media channels (LinkedIn, Facebook, Instagram, YouTube, and X), ensuring alignment with brand objectives and regulatory compliance. Collaborated with senior stakeholders to provide strategic guidance and feedback on social media campaigns, including channel selection, copywriting, and creative direction.
Global Digital Marketing Specialist III
Thermo Fisher Scientific
Sep 2021 - Aug 2023 (1 year 11 months)
Responsible for the day-to-day management of paid and organic Social Media in collaboration with the Content Marketing Manager. Coordinated the execution and optimization of digital content across multiple social platforms for the Genetic Sciences (GSD) division, leading integrated campaigns.
Freelance Social Media Specialist
Bruichladdich Distillery
Dec 2022 - Jul 2023 (7 months)
Responsible for the day-to-day management of paid and organic Social Media in collaboration with the digital team and brand managers. Provided a 90-minute strategy call and strategy document, along with an initial social media audit.
Digital Marketing Specialist II
Thermo Fisher Scientific
Mar 2020 - Sep 2021 (1 year 6 months)
Devised, developed, and implemented data-driven and customer-focused digital marketing programs that delivered awareness, engagement, and incremental revenue. Collaborated with Regional marketing managers to understand priorities and execute multi-channel digital campaigns.
Senior Marketing Executive
BiP Solutions
Nov 2017 - Mar 2020 (2 years 4 months)
Planned and implemented the procurement SaaS Supply2 tender alerts portfolio's annual marketing plan, budget, and campaigning, including creative control and commercial development. Managed customer engagement, including nurtures and monthly newsletters.
Assistant Brand Manager
s1Jobs
Apr 2017 - Oct 2017 (6 months)
Managed brand for all 11 x1jobs regional job board sites, creating content and optimizing social media. Scheduled and managed content for x1jobs monthly e-mail newsletters.
Marketing Executive
SDM Group LTD
Mar 2016 - Mar 2017 (1 year)
Managed the marketing strategy, budget, and implementation for all three SDM franchises (SDM Mazda, SDM Hyundai, SDM Toyota). Managed and monitored paid media, including Google Analytics, PPC, and Facebook campaigns.
Digital Content and Social Media Assistant
Anytime Leisure
Mar 2015 - Feb 2016 (11 months)
Created digital content, including blog posts, photography, videos, and competitions for both Anytime Leisure and Origin Fitness. Managed social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube for both brands.
Education
Degrees, certifications, and relevant coursework
University of Stirling
Bachelor of Arts (HONS), Film & Media
Grade: 2:2
Achieved a Bachelor of Arts with Honours, specializing in film & media. The curriculum provided a comprehensive understanding of media theories and film production.
Forth Valley College
Bachelor of Arts, Media and Communications
Grade: B
Completed a Bachelor of Arts with a major in media and communications. This program focused on foundational aspects of media, communication strategies, and their societal impact.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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