Open to opportunities

Kiera Houston

@kierahouston

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Experienced Marketing Manager driving strategic initiatives across diverse sectors.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration in a dynamic team environment.

I am a Marketing Manager with over 4 years of experience in driving strategic marketing initiatives across various sectors. My academic background includes a B.A (Hons) in Marketing Management, which has equipped me with a strong foundation in brand management, digital marketing, and consumer behavior. I have a proven track record of leveraging data analysis and digital tools like HubSpot to enhance brand visibility and engagement.

In my recent role as Marketing Manager at MCR Property, I led a team of seven to deliver full-funnel campaigns, significantly boosting property inquiries by 25% within six months. My strategic approach to A/B testing improved our lead-to-viewing conversion rate from 10% to 20%. I pride myself on my ability to collaborate across departments to refine processes and improve communication, ensuring that our marketing strategies align with overall business goals.

Previously, as a Senior Marketing & Events Executive at The Growth Company, I owned the marketing strategy for national certification bodies, successfully increasing webinar attendance and leads through targeted campaigns. My experience spans content creation, social media management, and performance analysis, all of which contribute to my ability to deliver innovative solutions that drive measurable results.

Experience

Work history, roles, and key accomplishments

Marketing Manager

MCR Property

Jan 2024 - Dec 2025 (1 year 11 months)

Led the marketing function for a national property company across commercial and residential sectors. Managed a team of seven to deliver full-funnel campaigns and drive occupancy for build-to-rent schemes, focusing on campaign performance, internal collaboration, and brand growth. Improved lead-to-viewing conversion rate from 10% to 20% through strategic A/B testing and managed PR content for new

CRM Management HubSpot Data Analysis Excel PR A B Testing Campaign Management Team Leadership Stakeholder Management

Senior Marketing & Events Executive

The Growth Company

Jan 2022 - Dec 2024 (2 years 11 months)

Owned the marketing strategy for national certification bodies, delivering rebranding, campaign execution, and webinar engagement. Acted as the lead marketer, supporting event promotion, stakeholder communications, and website optimisation across multiple platforms. Increased webinar attendance from 30-50 to 100-200 with strategic rebranding over a 6-month period and boosted leads by 20% through o

Marketing Strategy Campaign Execution GA4 HubSpot Email Marketing Videography Social Media Management Website Optimization

Marketing Executive

HOME Espana

Jan 2022 - Dec 2022 (11 months)

Created and scheduled digital content targeting the UK and Spanish markets, focusing on increasing property leads through engaging social media, email journeys, and travel content. Contributed to consistent month-on-month follower growth and implemented email campaigns converting leads to customers, optimising the marketing funnel.

Digital Content Creation Social Media Marketing Email Marketing Market Analysis Team Collaboration

Marketing and Events Lead

Tiki Events

Jan 2021 - Dec 2022 (1 year 11 months)

Resolved 100% of coordination issues flagged during initial planning phases, leading to a 100% event delivery success rate across a 6-month period. This role involved meticulous planning and execution to ensure seamless event operations.

Event Coordination Project Management Problem Solving Planning Event Delivery Communication Time Management

Education

Degrees, certifications, and relevant coursework

DNA Acting Resource

Diploma of Higher Education, Professional Screen Acting

Trained in professional screen acting, enriching skills that align with marketing, including script work, improvisation, and honing impactful communication techniques. This serves as both a creative and educational outlet beyond regular working hours.

Edinburgh Napier University

Bachelor of Arts (Hons), Marketing Management

Grade: 2.1

Developed expertise in brand management, digital marketing, and consumer behavior, with a strong focus on data correlation using CRM software and SEO optimization. Gained a deeper understanding of traditional marketing's importance and the nuances of effective marketing copy.