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Marcelo Lopez Anido

@marcelolopezanido

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Marketing, growth and business development leader driving remote acquisition, CRM automation, and direct sales.

Spain

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What I'm looking for

I’m looking for a remote, growth-focused role where I can drive international customer acquisition, direct sales, and CRM automation—combining hands-on digital execution with clear reporting and continuous process improvement.

I’m a marketing, growth, and business development professional with 20+ years of international experience across marketing, sales, business development, CRM, eCommerce, and digital strategy. I’m used to leading priorities through digital-first workflows, asynchronous communication, and remote collaboration across markets.

In my recent role as Commercial Growth Lead, I led direct sales, CRM, and digital growth initiatives to improve customer acquisition, follow-up, and conversion across digital channels. I implemented Salesforce processes for lead management and booking workflows, and helped drive a 24% increase in direct sales in Jan–Oct 2025 vs Jan–Oct 2024 through better follow-up, automation, reporting, and coordination.

Before that, I led marketing, sales, and business development at ISI Dublin, building and improving websites and commercial materials for remote customer journeys. I’ve also built and ran independent digital and eCommerce businesses, developing SEO/SEM, email marketing, social media, landing pages, and A/B testing—combining client management with hands-on delivery and ongoing remote support.

Experience

Work history, roles, and key accomplishments

Owner, Digital Web Services

Rebersu.com

Jan 2002 - May 2019 (17 years 4 months)

Built and ran an independent digital and web services business for B2B and B2C clients, managing websites, landing pages, domains, hosting, and ongoing remote delivery. Developed SEO, content, email marketing, and social media strategies while supporting international clients across different markets.

Digital Marketing Website Management Landing Page Optimization SEO Content Strategy Email Marketing Social Media Marketing Client Relationship Management

Founder, ArticulosPublicitarios

ArticulosPublicitarios.com.ar

Jan 2007 - Apr 2015 (8 years 3 months)

Built and managed an eCommerce business from scratch (800+ products) with regional expansion across Argentina, Chile, and Uruguay. Led online marketing using SEO, SEM, newsletters, engagement programs, and social media, while coordinating a small team.

eCommerce Management SEO SEM Newsletters Social Media Marketing Online Marketing Team Coordination

Founder, Jordan23 Basketball eCommerce

Jordan23.com.ar

Mar 2007 - Apr 2011 (4 years 1 month)

Built and developed a basketball-focused eCommerce business with 1,500+ products across retail and wholesale channels. Managed China-based suppliers and drove growth through SEO, SEM, Mailchimp, social media, TV/media advertising, landing pages, and A/B testing.

eCommerce Management SEO SEM Mailchimp Supplier Management Social Media Marketing Landing Page Optimization A B Testing