Open to opportunities

Marta Flotats

@martaflotats

Message

I build B2B outbound growth strategies that generate qualified pipeline for startups and tech companies.

Spain

Message

What I'm looking for

I'm looking to build and scale B2B growth and outbound sales programs, combining data analysis, AI-enabled sales tools, and a human-centered approach to generate qualified pipeline and support client growth.

At FutureBiz, I design B2B growth strategies and cold outbound campaigns for startups and tech companies in Spanish-speaking markets. I managed an international software campaign across five global time zones and more than 50 mailboxes, achieving open rates above 76%.

I've generated qualified demos for Factorial's HR management SaaS platform through cold calling, email, LinkedIn, social media, and events. I also manage lead segmentation, sales reporting, SDR coordination, and client accounts end-to-end using tools including HubSpot, Apollo, Lusha, and LinkedIn Sales Navigator.

My background combines digital sales and AI with content marketing, design, and consultative customer sales. I bring a data-informed, human-centered approach to building outreach programs and long-term customer relationships.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Head of Growth

Current

FutureBiz

Oct 2025 - Present (10 months)

Co-founded and leads growth at a Sales-as-a-Service agency, designing B2B growth strategies and cold outreach campaigns. Manages client accounts end-to-end and coordinates sales teams.

B2B Sales Cold Outreach Email Marketing Client Account Management Data Analysis Apollo

Sales Development Representative

Factorial

Apr 2025 - Sep 2025 (5 months)

Conducted multichannel B2B outbound prospecting for an HR management SaaS platform. Generated qualified demos with key decision-makers and managed pipeline in HubSpot CRM.

B2B Prospecting Cold Calling Social Selling HubSpot Lusha Pipeline Management

Sales Development Representative

Bcas

Feb 2025 - Apr 2025 (2 months)

Performed mystery calls to assess customer service quality and conducted multichannel outbound prospecting. Managed leads in HubSpot CRM and Apollo to optimize conversion.

Mystery Shopping B2B Prospecting Cold Calling Email Marketing Social Media Outreach HubSpot Apollo Lead Management

Digital Content Creation & Marketing Specialist

Blaunex

Nov 2021 - Aug 2024 (2 years 9 months)

Created social media content and managed the company website and Google Business listing. Produced promotional videos and designed sales-enablement materials.

Social Media Marketing Content Creation Video Editing Graphic Design Website Management Sales Enablement

Sales Associate

Maisons du Monde

Dec 2017 - Nov 2021 (3 years 11 months)

Provided personalized furniture and decor advice with a consultative approach. Implemented sales and visual merchandising strategies to build customer loyalty.

Customer Service Consultative Selling Visual Merchandising Sales Strategy Customer Loyalty