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Patricia Lopez Beltran

@patricialopezbeltran

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Results-driven Growth Strategy Manager with expertise in digital marketing.

Spain

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What I'm looking for

I am looking for a role that allows me to leverage my strategic skills in a dynamic environment focused on growth and customer experience.

With over 10 years of experience in Ecommerce and Digital Marketing, I am a results-driven professional specializing in strategic analysis and project leadership. My journey has been marked by significant achievements, including the successful launch of digital operations in new markets and the optimization of various platforms, which have led to remarkable increases in conversion rates and sales.

In my recent role as an Ecommerce and Digital Marketing Consultant, I developed comprehensive strategies that integrated technology and marketing efforts, resulting in a 150% increase in sales. I am passionate about leveraging my skills in CRM tools and cross-functional project management to enhance customer experiences and drive business growth.

I am now seeking a Growth Strategy Manager position at Booksy, where I can contribute my strategic analysis and implementation skills to empower entrepreneurs and improve customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Ecommerce and Digital Marketing Consultant

Current

Self Employed

Jan 2024 - Present (1 year 8 months)

Results-driven Ecommerce and Digital Marketing professional with over 10 years of experience. Developed Ecommerce strategy, optimized platforms, and implemented digital marketing campaigns leading to significant increases in conversion rates and sales. Seeking to leverage strategic analysis skills in a Growth Strategy Manager position.

Ecommerce Digital Marketing CRM SEO SEM Conversion Rate Optimization Project Management Marketing Automation Social Media

Head of Digital Marketing & Ecommerce

BESTSELLER

Nov 2022 - Jan 2024 (1 year 2 months)

Led digital marketing efforts for customer acquisition and retention, achieving a 150% sales increase through strategic analysis and implementation of new workflows. Developed personalized CRM campaigns and negotiated with partners to optimize Ecommerce infrastructure.

Digital Marketing Customer Acquisition CRM Google Ads Sales Strategy Retention Strategy

Digital Marketing & Ecommerce Director

Vidal & Vidal

Aug 2019 - Nov 2022 (3 years 3 months)

Redesigned B2C platform resulting in a 150% sales increase and 120% web traffic growth. Executed integrated digital marketing strategies to drive customer acquisition and loyalty, while improving email marketing performance.

Digital Marketing B2C Marketing CRM SEO SEM UX Sales Growth Project Management

Digital & Ecommerce Director

Pandora A/S

Feb 2017 - Aug 2019 (2 years 6 months)

Redesigned website architecture, significantly increasing conversion rates and reducing bounce rates. Developed comprehensive SEO and SEM strategies, and launched email marketing campaigns that boosted customer retention.

Website Optimization SEO SEM Email Marketing Customer Retention Digital Strategy Project Management Analytics UX Conversion Rate Optimization

Digital & Ecommerce Manager

Gocco fashion

Mar 2014 - Feb 2017 (2 years 11 months)

● Led online sales growth strategies, increasing sales by 125% and adding an extra 25% through marketplace expansion.
● Improved SEO & SEM strategies, increasing web traffic by 30%.
● Managed promotional campaigns, increasing profitability by 20% while enhancing customer experience.
● Coordinated cross-functional teams, optimizing logistics, product management, and customer service.