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Magali Pick

@magalipick

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Performance & Growth Marketing Manager with expertise in B2B SaaS.

Israel

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth and innovation in marketing strategies.

I am a Performance & Growth Marketing Manager with over 5 years of experience in B2B SaaS and B2C environments. My academic background in Economics has equipped me with a strong analytical mindset, allowing me to lead high-budget, multi-channel campaigns and go-to-market strategies that deliver measurable results. I am passionate about demand generation and creative experimentation, continuously optimizing marketing funnels to enhance performance.

Currently, I am pursuing a Master’s in Artificial Intelligence for Marketing, which I believe will further enhance my ability to drive innovative marketing strategies. I thrive in fast-paced environments and enjoy collaborating across teams, bringing a hands-on, data-driven approach to my work. My recent role as a Senior Performance Campaign Manager at DealHub has allowed me to significantly improve lead quality and sales accepted leads through refined targeting and strategic campaign management.

Experience

Work history, roles, and key accomplishments

Senior Performance Campaign Manager

DealHub

Mar 2022 - May 2025 (3 years 2 months)

Led strategic LinkedIn Ads campaigns, segmenting audiences and developing targeted ABM and remarketing strategies to significantly improve lead quality. Increased Sales Accepted Leads (SALs) by 77% through refined targeting, creatives, and optimized landing pages, while continuously A/B testing and reporting actionable insights to leadership.

LinkedIn Ads ABM A B Testing Performance Dashboards Demand Generation

Senior Product Manager

Google

Jan 2020 - Jan 2023 (3 years)

Led the development of the company's flagship product, a B2B SaaS platform that increased user engagement by 30%. Managed a team of 10 software engineers and collaborated with cross-functional teams to deliver high-quality software solutions.

Product Management SaaS Software Development Team Leadership Agile Methodologies Strategic Planning Market Analysis User Engagement B2B Cross Functional Collaboration

Digital Marketing Coordinator

OrCam

Aug 2020 - Feb 2022 (1 year 6 months)

Managed high-budget Meta and Google Ads campaigns across 8+ markets in Europe and LATAM, collaborating on a global influencer campaign with Leo Messi. Drove a 15% increase in MQLs through localized creatives and funnel optimization, implementing email nurturing workflows and conducting landing page A/B testing.

Meta Ads Google Ads HubSpot SEO Hotjar Influencer Marketing Funnel Optimization Lead Generation

PPC Campaign Manager

Unistore

Apr 2019 - Jul 2020 (1 year 3 months)

Managed end-to-end Google Ads campaigns, including keyword research, bid strategy, and performance optimization. Launched email campaigns via Mailchimp and implemented remarketing strategies to boost retention, increasing web traffic and revenue through performance-driven paid acquisition.

Google Ads Mailchimp Email Marketing Remarketing Keyword Research Bidding Strategies Performance Optimization Paid Acquisition Ecommerce

Financial Business Analyst

LR Group

Nov 2018 - May 2020 (1 year 6 months)

Responsible for financial modelling, preparation of business plans and long-term project proposals for Agriculture, Water, Health and Energy & Power in high growth economies.
Data collection, trends analysis and recommendations to support decision-making.

Excel Financial Reporting Finance

Business Development Key Account Manager

puente

Jul 2016 - Oct 2018 (2 years 3 months)

Responsible for new business development.
Managed client’s budget, assisting them achieve short and long-term financial goals.
Researching and analyzing investment opportunities and meeting with clients and potential clients to go over investment strategies.
Successfully built an internal CRM, to help the commercial team to achieve the sales goal.

CRM Excel Customer Service Customer Success Customer Relationship Management Customer Support Customer Experience Customer Acquisition Business Development Business Intelligence

Education

Degrees, certifications, and relevant coursework

BigSchool

Master in Artificial Intelligence for Marketing, Artificial Intelligence for Marketing

Currently pursuing a Master's in Artificial Intelligence for Marketing. Expanding skill set in AI applications for marketing strategies and demand generation.