Soledad Menendez

Managed a portfolio of 250 B2B clients, supporting them from onboarding through to full adoption of the logistics platform. Defined personalised KPIs and success plans aligned with each client's operational and business objectives.

Coordinated multidisciplinary teams across multiple countries to deliver digital projects with impact across 150 markets. Optimised incident management processes, achieving a +40% reduction in resolution times.

Managed the digital strategy for El Corte Inglés across Search, Display and Shopping channels — one of the agency's largest accounts. Achieved a +35% increase in campaign profitability through continuous optimisation of bids, audience segmentation and campaign structure in Google Ads.

Managed SEO and organic positioning strategies for multiple clients, improving their online visibility and web traffic. Designed and executed content strategies and email marketing campaigns using Mailchimp and Teenvio.

Coordinated design and technology teams to deliver digital projects for agency clients on time and to brief. Oversaw the implementation of digital campaigns, identifying areas for improvement to optimise performance.

Led a team of 6 in the performance area, managing the regional account for Prosegur across Argentina, Peru and Chile. Planned, executed and optimised campaigns on Google Ads and Facebook Ads aligned with client business objectives.

Built and optimised campaigns on Google Adwords (Google Ads) and monitored digital media placements. Generated budgets, campaign orders and coordinated material delivery with media partners.

Pursued a Master's Degree in Digital Marketing & E-Commerce, focusing on advanced digital marketing strategies and e-commerce management.

Earned a Bachelor of Arts in Public Relations, gaining expertise in communication and public relations.