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Marina Ramella

@marina-ramella

Marketing manager con 10 años en Club Med (LATAM/USA): estrategia 360°, performance, e-commerce y liderazgo de equipos. Bilingüe ES/EN.

Argentina

Message

What I'm looking for

Busco un rol senior de marketing con alcance estratégico y liderazgo de equipo, en empresas de viajes, entretenimiento o tecnología. Me entusiasma tanto escalar un área consolidada como ayudar a crecer una startup. Priorizo ambientes sanos, sin la intensidad de las agencias. Tengo autorización de trabajo en la UE, con disponibilidad inmediata.

En Club Med gestione el negocio digital de Estados Unidos, Canadá y México, generando USD 40M anuales en ingresos online, equivalentes al 60% de las ventas totales.

He liderado proyectos globales de pagos, herramientas web y omnicanal, además de equipos de SEO, CRO y Web con 10 reportes directos. Antes dirigí el marketing digital de LATAM, administrando más de USD 1M en inversión de medios y alcanzando ventas récord de USD 15M.

Mi trayectoria reúne publicidad, e-commerce, performance y estrategia digital en Club Med, Dentsu, VML, Opera Media Works y Brightcom, trabajando con Google Ads, DV360, Meta, CRM, analítica y optimización de conversión.

Experience

Work history, roles, and key accomplishments

E-Business Manager North America

Club Med

Apr 2022 - Feb 2026 (3 years 10 months)

Managed digital operations for the US, Canada, and Mexico, generating $40M in annual online revenue. Led SEO, CRO, and web teams with 10 direct reports, overseeing global digital projects and budget control.

Digital Strategy SEO CRO Web Management Team Leadership Budget Management Omnichannel Google Analytics Power BI

Digital Marketing Manager

Club Med

Feb 2019 - Apr 2022 (3 years 2 months)

Led the 360° marketing strategy across Argentina, Chile and Uruguay, managing cross-functional teams and driving revenue growth, brand positioning and digital transformation. Defined and executed the marketing strategy (360°) across paid, owned and earned media.

Marketing Analyst

Club Med

Mar 2017 - Feb 2019 (1 year 11 months)

Supported the execution of the marketing strategy for Argentina and Chile, coordinating agencies, campaigns, and trade activations to strengthen brand positioning and sales performance across both B2C and B2B channels.

Account Supervisor

VML

Apr 2016 - Feb 2017 (10 months)

Led the end-to-end management of Microsoft Argentina & LATAM account, overseeing 360° campaign production and coordinating creative and technical deliverables across B2C and B2B channels. Held full ownership of the account, managing requests from a 10-person Microsoft team and serving as the go-to contact for new project development.

Account Coordinator

Dentsu

Apr 2016 - Feb 2017 (10 months)

Coordinated and executed integrated media strategies for top banking and retail clients, bridging creative and media teams while leading execution across online and offline channels. Coordinated and led a team of 5 specialists, briefing client needs, assigning priorities, and ensuring campaigns aligned with business objectives.

Account Executive

Opera media works

Jun 2012 - Sep 2014 (2 years 3 months)

Clients Latam & Worldwide for Mobile Advertising
Client Management, Sales Pitching, Analysis and Reporting. Implemented and optimized CPA, CPL, CPC, and app download campaigns.