Diego Figueroa

Developed and optimized multi-channel marketing campaigns across four business lines, increasing pipeline by 60% and achieving a 5:1 ROI; managed a €127K budget and automated lead flows across seven sectors.

Created multimedia design assets and supported event logistics while managing social media and community engagement to support demand generation.

Positioned the firm in commercial markets through tailored content, SEO, and WordPress management, improving organic ranking for a key category from 45 to 2 and launching the company YouTube channel.

Designed the digital marketing plan and go-to-market strategy for Freeman TV, applying Business Model Canvas to redesign content and pricing and increasing subscribers by 20%.

Managed content production and editorial workflows to support brand initiatives and audience growth across digital channels.

Led senior marketing activities supporting campaigns and communications to grow brand presence and engagement.

Managed regional operations and coordination for the Secretaría de Gobernación, overseeing local initiatives and stakeholder relations.

Supported marketing campaigns and content activities to drive client engagement and promotional efforts.

Produced reporting and editorial content, contributing to editorial planning and publication workflows.

Completed a professional program in AI applications for B2B marketing focusing on leveraging AI to optimize campaigns and automation workflows.

Completed a short program in digital product management covering product discovery, roadmapping, and go-to-market strategies.

Master's degree in Business Management and Digital Marketing combining strategic marketing, digital channels, and business management techniques.

Pursued a Bachelor's degree in Communication; degree validation is noted as in progress.