Victoria Zumarraga
@victoriazumarraga
I build B2B growth engines through content, SEO, CRM, and demand generation.
SpainWhat I'm looking for
At Refruiging, I took over the marketing responsibilities previously managed by an external agency and built an integrated growth strategy spanning SEO, inbound lead generation, Google Ads, HubSpot workflows, and brand activations. My work increased LinkedIn visibility by 50% and generated more than 100 inbound leads per month.
I also consult for Tobar ZVS on B2B website UX/UI, SEO, social media, PR, and communications planning, while running my own PR and content studio. Across Europe and Latin America, I combine content strategy, marketing operations, and audience growth—including a TikTok channel with 52K+ followers and 2M+ views.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Refruing
Feb 2025 - Present (1 year 7 months)
Started as an in-house content creator and took on 100% of marketing responsibilities previously handled by an external agency. Built and executed an integrated online/offline marketing strategy including SEO, inbound lead generation, Google Ads, and HubSpot email marketing.
Education
Degrees, certifications, and relevant coursework
London Metropolitan University
Master of Science, International Business Management
2024 - 2025
Pursuing a Master's in International Business Management at London Metropolitan University.
Universidad Católica San Antonio de Murcia
Master of Science, Digital Marketing
2024 - 2025
Pursuing a Master's in Digital Marketing, Transformation & Design Thinking at Universidad Católica San Antonio de Murcia.
University of Derby
Bachelor of Arts, Business Administration
2020 - 2023
Earned a BA (Hons) in Business Administration from the University of Derby.
Universidad Católica San Antonio de Murcia
Bachelor of Arts, Communication & Public Relations
2020 - 2022
Earned a Bachelor's in Communication & Public Relations from Universidad Católica San Antonio de Murcia.
Colegio Menor San Francisco de Quito
High School Diploma, General Studies
Completed high school education at Colegio Menor San Francisco de Quito.
Kaplan International Languages
Certificate, English Language
2019 - 2019
Participated in an English Language Exchange Program at Kaplan in Toronto.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Salary expectations
Job categories
Skills
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