Open to opportunities

Leon Fok

@leonfok

Message

I drive measurable digital growth through SEO, paid media, analytics, and creative campaigns.

Zimbabwe

Message

I've driven measurable digital growth at LayerStack, managing $1.8M in annual ad spend and delivering 400% ROI. My SEO and content optimization work increased organic traffic by 45%, while rebranding improved brand awareness by 80%.

Across SaaS healthcare, logistics technology, cloud computing, conferences, and festivals, I've built multi-channel campaigns spanning GEO, generative AI, SEO, SEM, Google Ads, Meta Ads, social media, and email. At BPS Global Group, I increased qualified B2B leads by 65% and website conversions by 35%; at AdvaHealth Solutions, I grew online leads by 20% and social engagement by 55%.

I combine a design background with GA4, market research, and bilingual English-Chinese content to turn marketing goals into stronger visibility, conversion, and lead generation.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Officer

LayerStack Limited

May 2022 - May 2025 (3 years)

Executed multi-channel campaigns including GEO, Generative AI, SEO, and SEM to drive brand awareness and user acquisition. Managed a $1.8M budget with a focus on data-driven resource allocation and achieving 400% ROI.

GEO Generative AI SEO SEM GA4 Google Ads Meta Ads Content Marketing Budget Management ROI Optimization Cross Functional Collaboration Trade Shows Exhibitions

Digital Marketing Specialist

AdvaHealth Solutions

Sep 2021 - Apr 2022 (7 months)

Developed comprehensive digital marketing strategies to promote SaaS healthcare solutions. Utilized GA4, Google Ads, and GTM for robust campaign monitoring and KPI optimization.

Digital Marketing GA4 Google Ads GTM Social Media WordPress Content Creation Brand Promotion

Digital Marketing Consultant

BPS Logistics Technology Limited, BPS Global Group

Mar 2019 - Sep 2021 (2 years 6 months)

Led marketing campaigns and design projects to drive brand visibility within the logistics tech and autonomous equipment sectors. Implemented multi-channel social media strategies that consistently grew high-quality B2B leads.

Digital Marketing Social Media SEO SEM Keyword Research GA4 Bilingual Content B2B Lead Generation

Design Lead

Branded Limited

Nov 2013 - Mar 2019 (5 years 4 months)

Directed the development of design and marketing materials for B2B conferences and B2C festivals in Singapore and Hong Kong. Implemented social media and digital ad campaigns to boost audience engagement.

Design Marketing Materials Social Media Digital Advertising Team Leadership Project Management Creative Strategy