Open to opportunities

Kumar Singireddy

@kumarsingireddy

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Seasoned Digital Marketing Professional with 14+ years of expertise.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and innovation in digital marketing strategies, with opportunities for leadership and collaboration.

I am a seasoned Digital Marketing Professional with over 14 years of experience in SEO, SEM, Social Media, Affiliate Marketing, and Google Analytics. My expertise lies in crafting and executing integrated online marketing strategies that enhance brand visibility and drive customer engagement. I have a proven track record of boosting business growth and ROI through innovative, data-driven campaigns.

As the Head of Digital Marketing at Akrivia Automation, I directly reported to the CEO and led cross-functional teams to align marketing efforts with business objectives. I developed region-specific digital marketing strategies that maximized MQLs across various markets, achieving an average 183% increase in paid MQLs. My analytical skills have driven significant improvements in organic traffic and lead generation, showcasing my commitment to delivering measurable results.

Experience

Work history, roles, and key accomplishments

Current

Head - Digital Marketing

Current

Akrivia Automation

Nov 2023 - Present (1 year 8 months)

Directly reported to the CEO and worked with cross-functional teams to align marketing efforts with business objectives. Developed and executed region-specific digital marketing strategies for India, GCC, Southeast Asia, and the USA to maximize MQLs.

SEO SEM Social Media Marketing Affiliate Marketing Google Analytics Leadership Team Management Stakeholder Management Crisis Management

Manager - SEO

OpenPlay Technologies

Apr 2022 - Oct 2023 (1 year 6 months)

Drove search performance through comprehensive SEO and content marketing strategies. Expert in website migrations, audits, and technical implementations, enhancing app visibility in Play Store and App Store by implementing ASO strategies.

SEO Content Marketing Technical SEO ASO Google Analytics Google Search Console SEMrush Ahrefs Screaming Frog

Manager - SEO

HappyEasyGo

Jun 2021 - Mar 2022 (9 months)

Created integrated SEO strategies and action plans to improve ROI. Defined on-page and off-page optimization to increase organic traffic.

SEO On Page SEO Off Page SEO ROI Optimization Keyword Research Content Strategy

Digital Marketing Lead

GrabOn (Part of InfiniteMode)

Jun 2013 - Jun 2021 (8 years)

Handled SEO, PPC/SEM, SMM, content marketing, and affiliate marketing. Improved organic traffic to 5.5M from 2M and grew first-position keywords to 4K from 700+.

SEO PPC SEM Content Marketing Affiliate Marketing Keyword Ranking Paid Revenue Growth

SEO Analyst

SWEET Interactive

Jan 2012 - Apr 2013 (1 year 3 months)

Managed SEO, SMM, and content strategy to boost visibility and engagement.

SEO Content Strategy Digital Marketing Engagement

SEO Analyst

FinInfoCom

Nov 2010 - Dec 2011 (1 year 1 month)

Implemented comprehensive SEO strategies, including on-page and off-page optimization.

SEO On Page SEO Off Page SEO Search Engine Optimization Digital Marketing

Education

Degrees, certifications, and relevant coursework

T.K.R C.E.T

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. Focused on developing comprehensive marketing strategies and business management skills.

Leading City College

B.Sc General, General (M. P. C)

Earned a Bachelor of Science in General studies with a focus on Mathematics, Physics, and Chemistry. Developed foundational scientific knowledge and analytical skills.