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silenhlanhla User

@scholasticsilenhlanhla

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I’m a results-driven Digital Marketing Specialist focused on SEO, content, and lead-gen through data-backed campaigns.

Zimbabwe

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What I'm looking for

I’m seeking a growth-focused organization where I can drive leads, improve conversion, and deliver measurable digital performance across SEO, content, email, and social channels.

I’m a results-oriented Digital Marketing Specialist blending digital strategy, content marketing, SEO, and WordPress execution to drive engagement and lead generation. I use analytics and performance tracking to continuously improve campaign effectiveness, conversions, and user journeys.

In my freelance work, I manage digital marketing for five clients across Facebook/Instagram/LinkedIn, email, and websites. I build and maintain WordPress landing pages with mobile responsiveness and SEO best practices, and I create conversion-focused assets that reduce client turnaround time.

I’ve planned and executed segmented email marketing campaigns (Mailchimp) with open rates of 10%–20%, and I publish 20–30 content posts per month to strengthen storytelling and increase inquiries. I deliver monthly performance updates using insights like traffic sources, engagement, and conversions, then implement optimization actions.

Alongside marketing execution, I bring strong stakeholder coordination and operational discipline from roles supporting offices, administration, and digital sales. I’ve also tutored digital marketing (social media marketing, SEO, content marketing, and digital advertising) to learners, and I enjoy building practical, outcomes-driven campaigns.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketer

Current

Freelance

Feb 2025 - Present (1 year 4 months)

Managed digital marketing for five clients across social, email, and websites to improve brand visibility and support lead generation. Built WordPress landing pages with SEO/mobile best practices and ran segmented email campaigns with 10–20% open rates.

Digital Marketing Strategy Marketing Campaigns SEO WordPress Content Marketing Lead Generation Conversion Optimization Market Segmentation

Administrator

Mathe Land Surveyors & Planners

Feb 2019 - Jan 2025 (5 years 11 months)

Led office administration to maintain compliance and efficient delivery of business-critical workflows. Managed tender submissions for up to 10 tenders per year, reducing late submissions to 0, and produced executive-ready reports and presentations with improved turnaround times.

Office Administration Tender Management Report Writing Documentation Management Compliance Support Executive Presentation

Digital Marketing Tutor (Part-Time)

Lupane State University

Oct 2020 - Dec 2022 (2 years 2 months)

Delivered practical digital marketing tutorials in social media marketing, SEO, content marketing, and digital advertising to ~10 students per intake. Developed course content and marketed programs to drive 10–15 new enrollments per intake.

Social Media Marketing SEO Content Marketing Digital Advertising Training Materials Development Student Engagement

Digital Sales Officer

Zimnat Financial Services

Jul 2018 - Jan 2019 (6 months)

Created and executed digital campaigns across website and social channels to support lead generation and customer acquisition. Produced 5–7 content posts per week, tracked campaign performance, and achieved 70% of weekly/monthly sales targets through social selling and pipeline follow-up.

Lead Generation Campaigns Email Marketing performance reporting Pipeline Follow Up Digital Sales Support Campaign Optimization

Administration Manager

Techno-world

Oct 2014 - Jun 2018 (3 years 8 months)

Managed administration and supported advertising and sales promotion activities, including new business development and vendor/invoice processing. Planned budgets, monitored variances, and handled agency banking operations for ZB Bank and Agri Bank.

Office Administration New Business Development Invoice Processing Customer service management

Customer Service Relief Teacher

Bezu Primary School

May 2014 - Aug 2014 (3 months)

Planned and delivered lessons across subjects (math, science, English, and Ndebele) using whole-group and small-group instruction. Assessed learner progress, prepared students for standardized tests, and communicated progress to parents while enforcing classroom rules.

Lesson planning Classroom Management Student Assessment English Instruction Ndebele Language Instruction Student supervision

Marketing Intern

G & D Shoes (2006) Pvt Ltd

Aug 2006 - Oct 2009 (3 years 2 months)

Supported marketing planning and retail strategy by conducting market research and assisting with product development activities. Handled sales prospecting and customer relationship tasks while contributing to advertising and sales promotion efforts.

Marketing Research Sales Prospecting Marketing Planning Data Capture Product Development Committee Support Retail Strategy