Open to opportunities

Bailey King

@baileyking

Message

Digital Marketing and Design Strategist with a focus on campaign performance.

Zimbabwe

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration.

I am a Digital Marketing and Design Strategist with a passion for driving campaign performance through innovative design and strategic planning. At workforce.com, I expanded my responsibilities beyond design to oversee ad budgeting, scheduling, and copywriting, which significantly boosted lead generation and brand awareness. My ability to balance creative and technical skills has allowed me to design and code seamless, polished web pages that align with business goals and audience needs.

Previously, as a Graphic Designer, I designed and produced social media and display ads that effectively supported marketing campaigns and increased engagement. I developed over 50 new web pages, enhancing the company’s online presence and user experience. My experience managing multiple design projects simultaneously in fast-paced environments has honed my ability to meet deadlines while maintaining high-quality standards.

Throughout my career, I have collaborated with various teams to create engaging marketing materials, including newsletters, infographics, and presentations for clients, including 92 of the Fortune 100 companies. I am committed to delivering exceptional results and continuously seeking opportunities to grow and innovate in the digital marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing + Design Strategist

Current

Workforce.com

Feb 2025 - Present (5 months)

Expanded responsibilities beyond design to oversee ad budgeting, scheduling, and copywriting, driving campaign performance. Proposed and managed new marketing projects to align with business goals and audience needs.

Copywriting Campaign Management Email Marketing Infographics Marketing Strategy Web Design HTML CSS WordPress

Graphic Designer

Workforce.com

Jul 2023 - Present (2 years)

Designed and produced social media and display ads, effectively supporting marketing campaigns and increasing engagement. Took ownership as the sole graphic designer on the marketing team, leading all creative aspects from concept to execution.

Graphic Design Project Management Adobe Photoshop Illustrator InDesign

Graphic Design Intern

Golf.Give.Gala

Dec 2022 - Present (2 years 7 months)

Redesigned and maintained the company website using WordPress. Collaborated with partnered foundations, such as the Tim Tebow Foundation, to ensure brand consistency and cohesive campaigns.

WordPress Brand Consistency Collaboration

Graphic Designer

UIUC BFA Exhibition Catalog

May 2022 - Present (3 years 2 months)

Designed and laid out the 2022 and 2023 exhibition catalogs using InDesign. Presented and defended design proposals to the Art + Design board, explaining creative decisions and ensuring alignment with the exhibition's vision.

Catalog Design InDesign Presentation Design Collaboration Layout Design

Graphic Design Intern

University of Illinois Office of Corporate Relations

Feb 2022 - Present (3 years 5 months)

Developed marketing materials, including annual report booklets, newsletters, infographics, presentations, and ads, exceeding client expectations. Collaborated across teams to create content for clients, including 92 of the Fortune 100 companies.

Newsletters Infographics Presentation

Education

Degrees, certifications, and relevant coursework

University of Illinois Urbana - Champaign

Bachelors of Fine Arts, Graphic Design

Completed a Bachelor of Fine Arts degree with a focus on Graphic Design. Gained comprehensive knowledge and practical skills in various design principles and software.