Open to opportunities

vahid hashemi

@vahidhashemi

Message

I build full-funnel paid media campaigns that increase ROAS and reduce CAC for growth-focused brands.

Zimbabwe

Message

What I'm looking for

I'm open to freelance projects worldwide and long-term retainers where I can build and optimize full-funnel paid media programs for e-commerce, SaaS, fintech, and DTC brands.

I've managed $2.5M+ in annual Google, Meta, and TikTok ad spend for 18+ e-commerce, SaaS, and fintech clients through independent work, Upwork, and direct engagements.

I consistently deliver 3.8–6.2x ROAS and reduce CAC by 25–40% through rigorous testing, audience refinement, and full-funnel systems spanning awareness, conversion, retention, email, and retargeting.

At NovaCommerce, I scaled paid acquisition from $80k to $450k in monthly spend while improving blended ROAS from 2.9x to 4.7x. I led a five-person paid media team, owned the paid media P&L, and launched international campaigns across the US, UK, Germany, and Australia.

Earlier at BrightPath Agency, I managed multi-channel campaigns for 12+ brands and used creative testing and landing-page CRO to lift Google Ads conversion rates by 28% on average.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Advertising Specialist

Current

Independent / Upwork & Direct Clients

Jan 2021 - Present (5 years 7 months)

Managed $2.5M+ in annual ad spend across Google, Meta, and TikTok for 18+ clients in e-commerce, SaaS, and fintech. Delivered 3.8–6.2x ROAS and reduced CAC by 25–40% through rigorous testing and audience refinement.