Open to opportunities

Krutika Susarla

@krutikasusarla

Message

I lead product marketing and research, scaling go-to-market programs and product launches.

India

Message

What I'm looking for

I’m looking to own positioning and GTM from launch to performance—building teams, modernizing marketing systems, and bringing product, sales, and research together to grow measurable revenue.

I scale go-to-market programs and product launches at PriceEasy—building and leading a team of 18 across marketing, design, content, and research, while managing a $4.5M marketing budget.

I’ve owned positioning, GTM, and website strategy for four launches (including PriceIQ, Sales AI, Back Office, and Cortex) and built an internal LLM platform end-to-end for business integration and adoption, presenting strategy and performance to the CEO and board.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing & Research

Current

PriceEasy

Aug 2024 - Present (2 years)

Scaled marketing programs to sustain 200% YoY growth, leading a team of 18 and managing a $4.5M budget. Present strategy to CEO and board.

Marketing Strategy Go To Market Strategy Team Leadership Budget Management Product Launch Event Marketing Thought Leadership

Marketing Manager

PriceEasy

Dec 2024 - Jan 2026 (1 year 1 month)

Managed marketing programs and contributed to product launches and GTM strategy.

Marketing Management Product Launch Go To Market Strategy

Senior Marketing Analyst

PriceEasy

Aug 2024 - Dec 2024 (4 months)

Analyzed marketing data to support growth initiatives and optimize campaigns.

Marketing Analytics Data Analysis

Marketing Analyst

Office of Rail and Road

Jan 2024 - Aug 2024 (7 months)

Improved conversion rates by 20% through A/B testing and campaign analysis. Cut customer acquisition cost by 15% via data-driven personas.

A B Testing Google Analytics Tableau SQL Personas Audience Segmentation

Senior Account Executive

Modern B2B

May 2023 - Dec 2023 (7 months)

Owned lead-generation strategy for Broadcom and Square UK, lifting client satisfaction by 30%. Grew campaign ROI by 25% and lead conversion by 20%.

Lead Generation Salesforce Client Relationship Management Campaign Management

Sales Advisor

H&M

Mar 2022 - May 2023 (1 year 2 months)

Ranked #1 performer on a 20-person team, consistently exceeding monthly sales targets. Drove highest membership conversion rate.

Sales Customer Relationship Management

Digital Marketing Assistant

Hats-Off Digital Pvt. Ltd.

Jul 2019 - Jul 2021 (2 years)

Directed SEO-driven digital marketing, growing Instagram following by 3,000+ and lifting organic traffic by 25%. Achieved 95% client retention rate.

SEO Digital Marketing LinkedIn Sales Navigator Content Strategy

Business Operations Specialist

Indianeers Media Pvt. Ltd.

Nov 2017 - Jul 2019 (1 year 8 months)

Sourced 500+ new partnership leads, driving a 40% lead-to-opportunity conversion rate. Led accreditation teams and managed backend documentation.

Lead Generation Partnership Development Operations Management

Education

Degrees, certifications, and relevant coursework

Cranfield School of Management, Cranfield University

Master of Science, Strategic Marketing

2021 - 2022

Activities and societies: Best Team Award for market consultancy project; live client casework for Dyson, GoPro, Harrods, and Jacobs Engineering Group.

Won Best Team Award for a market consultancy project developing growth strategy for Birds Eye 'Green Cuisine'. Selected as 1 of 6 students to present marketing communications ideas to case company MIND.