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Veenapani Joshi

@veenapanijoshi

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Marketing Director driving B2B demand generation and ROI through data-led digital GTM.

India

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What I'm looking for

I’m looking to lead B2B, global GTM work where I can own demand generation and digital strategy, partner tightly with sales/product/customer success, and deliver measurable ROI using data, automation, and continuous optimization.

I’m a results-driven B2B digital marketing leader with 13+ years of experience building and executing integrated digital marketing strategies across global markets. I lead cross-functional teams to run multi-channel campaigns and translate business goals into measurable KPI outcomes.

In my current role as Marketing Director at Updapt, I own the digital marketing roadmap across paid, owned, and earned channels, managing performance across LinkedIn Ads and Google Ads, SEO, email, content syndication, and social. I’ve delivered 4x ROI on a lead generation campaign and scaled LinkedIn organic engagement by 2.5x through data-driven content strategy and A/B testing.

I bring deep expertise in marketing automation and CRM ecosystems including HubSpot, Marketo, and Salesforce, supported by analytics from Google Analytics and Mixpanel. I enjoy aligning sales-marketing and customer success around revenue objectives, and I leverage generative AI tools to improve campaign workflows, content production, and personalization at scale.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Updapt

Aug 2022 - Present (3 years 11 months)

Developed and executed an international digital marketing strategy and owned the digital roadmap across paid, owned, and earned channels for a global SaaS environment. Drove multi-channel demand generation and achieved 4x ROI on a lead generation campaign and 2.5x growth in LinkedIn organic engagement.

Digital Marketing Strategy Demand Generation Paid Media LinkedIn Ads Google Ads Email Marketing SEO Content Syndication Social Media Webinars Google Analytics Mixpanel KPI Tracking Team Leadership A B Testing

Marketing Manager

Star LocalMart

Dec 2021 - Jul 2022 (7 months)

Planned and executed integrated online and offline marketing strategies for retail stores across Maharashtra and Karnataka, managing campaigns end-to-end from briefing to reporting. Created social media content calendars and ran paid campaigns to support customer engagement and franchise lead generation.

Integrated Marketing Retail Marketing Lead Generation Conversion Optimization

Marketing Head

PrimeValue Marketing Services LLP

Nov 2015 - Dec 2021 (6 years 1 month)

Led performance marketing strategy and execution for a portfolio of B2B and B2C clients across Australia, the Middle East, and the USA. Managed multi-channel paid campaigns, digital PR and influencer campaigns, and delivered performance reporting to senior stakeholders.

Performance Marketing Paid Media Google Ads LinkedIn Ads Meta Ads ROI Optimization Digital PR performance reporting Stakeholder Management

Business Development Manager

Mydala.com

Feb 2015 - Nov 2015 (9 months)

Led regional business development in Pune, acquiring and retaining clients in food, hospitality, and retail sectors. Managed merchant care and retention to maintain strong relationships across key accounts.

Client Acquisition Business Development Merchant Care Client Retention Stakeholder Management Account Management