Aditya Rajnarayan

Led end-to-end marketing for RCS and conversational messaging products across APAC, EMEA, Africa and the US, driving sustained growth in qualified leads. Spearheaded a company-wide HubSpot implementation for standardized lead qualification, automated nurture workflows, centralized reporting, and improved lead-to-MQL conversion.

Built and scaled the digital marketing function for OOH advertising products, including sales enablement and pitch deck development. Launched programmatic and location-based ad products, and managed client campaign execution, optimization, and reporting.

Developed and executed integrated branding and performance programs across paid media, social, email, content, events, and PR. Served as Interim Head of Marketing, aligned cross-functional teams, and built sales enablement collateral and training for improved lead follow-up efficiency.

Advised founders on go-to-market strategy, product positioning, and launch direction, including early branding and customer messaging. Suggested product packaging and client engagement approaches to improve early adoption.

Designed social media strategies and media plans for clients, and executed and optimized paid social campaigns. Maintained client relationships with regular reporting and benchmarks to improve campaign performance over iterations.

Managed paid media strategies across retail, FMCG, consumer durables, and healthcare clients, optimizing campaign performance using daily tracking and analysis. Built client relationships by aligning campaign goals to business KPIs and driving measurable uplifts in brand and performance metrics.

Supported digital planning and analysis for multiple brands and participated in client briefings and ideation sessions. Contributed to shaping digital roadmaps for client work.

Completed an MBA in Communication & Media Studies at Symbiosis School of Media and Communication from 2014 to 2016.

Earned a B.A. in Economics at Madras Christian College from 2008 to 2011.