RSRanjit Shankar
@ranjitshankar
Assistant Director – Marketing specializing in B2B, AI, data, and GTM revenue growth.
IndiaWhat I'm looking for
I am an Assistant Director – Marketing with 18+ years of experience building GTM, product marketing, demand generation, and digital growth programs for AI, data, and enterprise technology businesses. I have led global marketing strategies, driven analyst relations, and built integrated campaigns that generated structured pipelines and measurable revenue.
Across roles, I have built cumulative revenue pipelines exceeding $100M, delivered $10M+ in revenue through digital programs, and produced $50M+ in deal pipeline via events and sponsorships. I focus on clear positioning, messaging, and execution to help data-driven and AI-first organizations scale with precision and credibility.
Experience
Work history, roles, and key accomplishments
Assistant Marketing Director
Acuity Knowledge Partners
Jun 2024 - Present (1 year 8 months)
Leads GTM, product marketing, and demand-generation for Data & Technology (AI, data analytics, digital engineering), driving pipeline growth and global brand positioning across US, EU, ME and APAC.
Senior Marketing Manager
Datamatics
Jul 2023 - May 2024 (10 months)
Owned global marketing for Digital Tech (Cloud, Data Analytics, CRM, ECM), managed >$1M budget, delivered $10M revenue and generated $50M+ deal pipeline via integrated digital and event programs.
Senior Marketing Manager
Datamatics
Jan 2020 - May 2024 (4 years 4 months)
Led IT services marketing with focus on digital strategy, campaign execution, and funnel programs using HubSpot to improve lead nurturing and conversions.
Executed ABM and account-focused marketing for enterprise clients, generating a $25M+ revenue pipeline and supporting vertical strategies in logistics, retail, and consumer goods.
Manager - Marketing & Strategy
Nous Infosystems
Dec 2015 - Nov 2017 (1 year 11 months)
Directed marketing and strategy for IT services, aligning messaging and campaigns to drive demand and enable sales with targeted assets and competitive analysis.
Senior Manager Marketing
CIGNEX Datamatics
Dec 2014 - Dec 2015 (1 year)
Led integrated campaigns and content development to drive awareness and demand for enterprise technology services, supporting field marketing and sales alignment.
Marketing Manager
Blue Star InfoTech
Jul 2012 - Nov 2014 (2 years 4 months)
Planned and executed marketing strategies for IT services, driving lead generation, event participation, and collateral development to support sales outreach.
Marketing Manager
MARG Ltd
May 2009 - Jun 2011 (2 years 1 month)
Developed and executed marketing for real estate projects, achieving notable online ticket sales revenue and optimizing digital acquisition channels.
Contributed to software development and delivery for enterprise clients, following SDLC practices and collaborating with senior engineers to meet quality and timelines.
Education
Degrees, certifications, and relevant coursework
GMGreat Lakes Institute of Management
Master of Business Administration, Marketing
2008 - 2009
Completed a Master of Business Administration with a focus on Marketing, covering GTM strategy, product marketing, and demand generation.
BEB.M.S. College of Engineering
Bachelor of Engineering, Telecommunications
2001 - 2005
Earned a Bachelor of Engineering in Telecommunications with foundational training in software and telecom systems.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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