Open to opportunities

Sipra Ghosh

@sipraghosh

Message

I build GTM and demand generation engines that grow enterprise revenue, pipeline, and market visibility.

India

Message

What I'm looking for

I'm looking to lead GTM, demand generation, and growth for a technology-focused business where I can build high-performing teams, create sales-aligned pipeline programs, strengthen market positioning, and apply AI-enabled marketing operations.

I've led end-to-end GTM, demand generation, and growth programs at Klizer and Lateetud, partnering directly with founders on positioning, pipeline, SEO, partner channels, events, and sales-aligned campaigns. My work has contributed to $21M in enterprise revenue, $1.5M in pipeline within six months, and 10,000+ U.S. organic visits.

I've built marketing teams from zero to 6 and 10+ members, managed major marketing portfolios and budgets, and developed partner ecosystems with Microsoft, UiPath, SS&C Blue Prism, Adobe, and others. I combine ABM, SEO, content, paid campaigns, analytics, and AI-enabled marketing operations to create measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Klizer

Jan 2024 - Present (2 years 8 months)

Own end-to-end marketing strategy across SEO/AEO, social, partner channels, events, and cold outreach. Built the marketing function from 0 to 6 members and grew organic pipeline by 80% within 1.5 years.

SEO AEO Social Media Marketing Partner Marketing Event Marketing Cold Outreach Team Building Demand Generation Content Strategy Marketing Strategy

Marketing Head

Lateetud

Jan 2018 - Dec 2023 (5 years 11 months)

Designed and executed enterprise ABM initiatives contributing to $21M in closed revenue. Led positioning, messaging, and partner marketing with Microsoft, SS&C Blue Prism, and UiPath.

ABM Enterprise Marketing Positioning Messaging Competitive Analysis Partner Marketing Marketing Automation SEO LinkedIn Sales Alignment

Consultant – Marketing and Communication

Indus Net Technologies

Jan 2015 - Dec 2018 (3 years 11 months)

Managed a $60M marketing project portfolio, improving campaign performance by 25%. Led a 10+ member team and owned digital promotion for the company's flagship event.

Digital Marketing Campaign Management Team Leadership PR Strategy Event Marketing

Manager – Marketing Communication

Expression Ad Agency

Jan 2014 - Dec 2015 (1 year 11 months)

Ran social media and online reputation management, increasing ONGC CSR portal engagement by 40% and organic reach by 25%. Partnered with PR agencies to increase brand visibility.

Social Media Management Online Reputation Management PR

Senior Executive – Client Servicing & Brand Promotion

NetCarrots

Jan 2010 - Dec 2014 (4 years 11 months)

Managed ACC Lakshya loyalty program for ACC Cement, generating ₹10–25 Cr in monthly revenue. Used Google Analytics to reduce marketing costs by 20% and organized dealer meets.

Loyalty Programs ATL Google Analytics Vendor Management Event Management