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Kristina Vladova

@kristinavladova

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Marketing Manager at DESCI LABS who drove 48K+ paid conversions and built its first SEO strategy.

United Kingdom

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At DESCI LABS, I owned the full marketing function as the sole marketing lead, from growth and product marketing to content, email, and go-to-market initiatives. I scaled paid acquisition to 48K+ conversions and built the company’s first SEO strategy, reaching page-one rankings for multiple target keywords.

At STUBBORN GOAT FILMS, I led marketing and production for digital and experiential campaigns, including social and paid media for Succession. I also developed SEO and content strategies for clients and managed the delivery of a 10-minute animation for a multimillion-pound immersive experience.

At WWF, I led digital promotion for David Attenborough: A Life on Our Planet, bringing over 100K visitors to the website in its first 30 days. I set up the organisation’s TikTok channel, which reached over 1 million views and more than 100K likes in its first five months, and contributed to a £500K partnership with TikTok.

Earlier, I worked across inbound marketing and SEO at FILTERED TECHNOLOGIES, TYPE A MEDIA, SIGNAL AI, and VERCATOR SOFTWARE (C/O CORREVATE LIMITED). I’ve developed paid campaigns, email marketing, SEO strategies, and product websites, with results including 200+ qualified leads per month at FILTERED TECHNOLOGIES and page-one Google rankings at SIGNAL AI and VERCATOR SOFTWARE.

Experience

Work history, roles, and key accomplishments

Freelance Marketing Manager

Desci Labs

Apr 2025 - Mar 2026 (11 months)

Owned and executed the full marketing function as the sole marketing lead, including growth, product marketing, content, email, and go-to-market initiatives. Scaled paid acquisition to 48K+ conversions from 220K+ clicks with a $0.91 cost per conversion.

SEO Paid Acquisition Product Marketing Content Strategy Email Marketing Go To Market Landing Pages Email Automation User Journeys Analytics

Marketing/Production Manager

Stubborn Goat Films

Jun 2021 - Jan 2025 (3 years 7 months)

Led end-to-end marketing and production for high-profile campaigns, combining strategic planning with hands-on execution across digital and experiential projects. Delivered integrated social and paid media campaigns for major entertainment releases, including Succession.

SEO Content Strategy Social Media Paid Media Campaign Management Budget Management Project Management Analytics

Inbound Marketing Manager (FTC)

Filtered Technologies

Mar 2022 - Jul 2022 (4 months)

Led inbound marketing strategy across SEO, content, and paid channels, improving website performance and significantly increasing search visibility. Generated 200+ qualified leads per month through LinkedIn and Google Ads campaigns.

SEO Content Strategy Paid Advertising LinkedIn Ads Google Ads Email Marketing Lead Generation Customer Journey Marketing Automation

Digital Community Executive (FTC)

WWF

May 2020 - Jun 2021 (1 year 1 month)

Digital lead for the promotion of the film David Attenborough: A Life on Our Planet, managing website, email, organic and paid media, and PPC, resulting in over 100k website visitors in the first 30 days. Expanded the project internationally and achieved over 130 international educational screenings.

Digital Marketing Website Management Email Marketing Organic Content Paid Media PPC Social Media Community Management TikTok Social Listening Analytics

SEO Executive

Type A Media

Feb 2020 - May 2020 (3 months)

Executed on-page and off-page SEO strategies, optimising 2,000+ web pages for key client accounts including BrewDog. Conducted technical audits, keyword research, and performance monitoring to improve search rankings.

SEO On Page SEO Off Page SEO Technical Audits Keyword Research Performance Monitoring

Marketing Executive

Signal AI

Jun 2019 - Dec 2019 (6 months)

Created and executed SEO strategy, technically optimising the website from 68% to 97% (SEMrush) and increasing organic traffic by 30%. Oversaw email marketing, A/B testing to increase open rates, and supported paid campaigns.

SEO SEMrush Email Marketing A B Testing Paid Media Campaigns Web Analytics

Marketing Executive

Vercator Software (C/O Correvate Limited)

May 2018 - Jun 2019 (1 year 1 month)

Supported the creation of marketing strategy by setting up business objectives and buyer personas, resulting in targeted messaging. Managed an external agency, developed a new product website, landing pages, and SEO content strategy, leading to page 1 Google rankings within 6 months.