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Soultana Papadopoulou

@soultanapapadopoulou

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Senior marketing manager and digital strategist who scales B2B event growth with MarTech + AI.

United Kingdom

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What I'm looking for

I’m looking for a B2B environment where I can own marketing end-to-end, run multi-channel demand generation, and use MarTech/AI to drive measurable growth-without handoffs-alongside leaders who value lean, high-output execution.

I’m a Senior Marketing Manager and digital strategist with 5+ years of end-to-end B2B event marketing experience, spanning campaign strategy and delivery, email marketing, CRM and marketing automation, conversion copywriting, social media, SEO, PPC, and analytics. Across cybersecurity/corporate security and energy/commodity trading, I combine strategic leadership with hands-on technical execution—building AI-powered tools and automation that reduce operational cost and scale team output.

In my current role, I’m the sole marketer for a London-based B2B events business, owning marketing strategy, campaigns, brand, CRM, and digital infrastructure while reporting directly to the CEO. I lead multi-channel demand generation (email, LinkedIn, cold outreach, paid media, partner channels), grow the Pulse community, and manage HubSpot end-to-end (segmentation, lead scoring, data builds, prospect research). I also run GA4 and Looker Studio reporting and deploy AI + Zapier automation workflows to deliver commercial insights and operational efficiency; previously, I built five proprietary AI assistants and implemented full-funnel analytics and lead scoring to improve segmentation and lifecycle marketing.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Pulse Conferences

Sep 2025 - Present (9 months)

Led end-to-end B2B event marketing for CISO 360 and CSO 360 across 45+ countries, owning strategy, campaigns, brand, CRM, and digital infrastructure. Delivered £10k+ operational savings in the first 60 days and helped achieve 220+ registrations for NYC 2026—company-highest delegate acquisition.

B2B Event Marketing Demand Generation Email Marketing Automation LinkedIn marketing

Digital Marketing Manager

Commodities People

Dec 2023 - Jul 2025 (1 year 7 months)

Delivered digital strategy and event-focused experiences for commodity and energy trading conferences, driving engagement and revenue growth. Conceptualised, built, and deployed five proprietary AI assistants, outperforming an outsourced team by 3× at significantly lower cost.

Event Tracking Website Optimization Marketing Automation

Senior Marketing Executive

Commodities People

Nov 2022 - Dec 2023 (1 year 1 month)

Line-managed the design team, providing creative direction, process optimization, and mentorship to deliver on-brand campaigns on time. Developed and optimized company websites on Webflow and built full-funnel analytics (GTM, HubSpot Events, UTM tracking, pixels) to improve tracking and performance optimization.

Team Leadership Brand Management Webflow Campaign Tracking Pixel Tracking Marketing Operations

Marketing Executive

Commodities People

Feb 2021 - Nov 2022 (1 year 9 months)

Built and maintained company websites across multiple portfolios using WordPress, covering CMS administration, performance improvements, and UX optimization. Managed LinkedIn and Google Ads PPC with audience segmentation and conversion tracking, and used web analytics to inform ongoing campaign optimization.

WordPress CMS PPC Campaign Management LinkedIn Ads Google Ads Conversion Tracking Web Analytics Plugin Management UX Optimization

WordPress Front-End Developer

Diligent Developments (BlueMint Group)

Jul 2020 - Feb 2021 (7 months)

Managed and optimized multiple company websites to improve SEO performance, page speed, and user experience across all properties. Completed technical SEO audits in Google Search Console and handled backend maintenance, including plugin updates, CSS adjustments, and cross-browser QA.

WordPress Technical SEO Google Search Console HTML CSS Plugin Management

Marketing & Business Dev Executive

Citylife UK

Mar 2019 - Aug 2019 (5 months)

Ran end-to-end email marketing campaigns in Mailchimp and owned Instagram strategy, including content creation, scheduling, automation, and community management. Built lead-generating content (e.g., city guides), negotiated partnerships with local tour providers, and produced filmed/edited video content to support weekly day-trips.

Mailchimp Community Management Negotiation Lead Generation Video Editing

WordPress Front-End Developer

Fiverr

Jun 2015 - Feb 2019 (3 years 8 months)

Delivered 50+ international client projects on Fiverr, including e-commerce and dropshipping website builds, blog automation/content spinning, Facebook Ads with pixel tracking and retargeting, and email opt-in funnels with lead nurture sequences. Managed client communication and independently learned and deployed new tools to execute delivery-focused marketing solutions.

Dropshipping Blog Automation Facebook Ads Pixel Tracking Graphic Design Client Communication

Education

Degrees, certifications, and relevant coursework

Oxford Artificial Intelligence Programme

Professional Certificate, Artificial Intelligence

2025 - 2025

Completed the Oxford Artificial Intelligence Programme (Professional Certificate) at Saïd Business School, University of Oxford from January to May 2025.