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Bhooshan Shetty

@bhooshanshetty

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Performance-driven full-stack digital marketer with proven campaign success.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters creativity, collaboration, and growth opportunities in digital marketing.

I am a performance-driven full-stack digital marketer with over 5 years of experience in both B2B SaaS and B2C sectors. My expertise lies in leading integrated, data-led marketing campaigns that not only accelerate growth but also deliver measurable ROI. I excel at aligning digital marketing plans with business goals through paid media, marketing automation, and content strategies. My ability to optimize customer journey performance through experimentation and KPI monitoring has consistently resulted in exceptional campaign outcomes.

In my current role as a Marketing Manager at VERCIDA, I have successfully driven multi-channel paid and organic campaigns for high-profile clients, achieving remarkable results such as a 5% CTR on Facebook Ads and over 65% click-to-open rates on LinkedIn Conversation Ads. My strategic approach has led to a 35% uplift in client website traffic and significant improvements in ROI. I am also adept at developing strategic business proposals and enhancing client relationships through engaging content.

Previously, I served as a Marketing Executive at the British Safety Council, where I was accountable for over 35% of total website-driven revenue through high-impact advertising and conversion optimization initiatives. My experience includes implementing advanced analytics tools and leading successful CRM migrations, which have significantly boosted engagement and conversion rates. I am passionate about leveraging data to drive marketing success and continuously seek opportunities for professional growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Vercida

Feb 2024 - Present (1 year 4 months)

Drove multi-channel paid and organic campaigns for high-profile clients, including Barclays, Sage, Aviva, and the Department for Work & Pensions, consistently delivering exceptional campaign results. Led full-funnel campaign execution across Google, LinkedIn, and Meta Ads, generating a 35% uplift in client website traffic and sustained improvements in ROI. Partnered closely with client account man

Google Ads LinkedIn Ads Meta Ads HubSpot Zoho Marketing Automation Content Marketing Client Relationship Management

Marketing Executive

British Safety Council

Mar 2023 - Present (2 years 3 months)

Accountable for over 35% of total website-driven revenue through high-impact paid advertising and conversion optimisation initiatives. Revitalised digital advertising strategies across Google and social channels, driving a 28% increase in site traffic and a 15% rise in qualified leads. Implemented Google Tag Manager and migrated analytics to GA4, enabling real-time funnel tracking and precise camp

Google Ads Google Tag Manager GA4 Marketo Conversion Rate Optimization Paid Advertising Lead Generation Technical SEO

Marketing Specialist - Performance Marketing

Engati Technologies Inc

Oct 2020 - Present (4 years 8 months)

Delivered over 700% ROAS through targeted Google Search and Display Ads, directly contributing to more than $500,000 in annual recurring revenue (ARR) and over 30% of monthly qualified leads. Designed and implemented automated customer journeys via WhatsApp and Salesforce, raising conversion rates by 12% over three quarters. Managed high-performing lifecycle and promotional email campaigns using M

Google Ads Salesforce Mailchimp WhatsApp Marketing Marketing Automation Email Marketing Data Analysis Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

University of Manchester (AMBS)

Master's in Marketing, Marketing

Grade: Merit

Activities and societies: Student brand ambassador and Academic representative, Alliance Manchester Business School. Led a team to 2nd place in the P&G Marketing Consultancy Challenge, demonstrating strategic planning and brand management.

Achieved a Merit in the Master's in Marketing program. Focused on advanced marketing strategies and business applications.

University of Mumbai

Master's in Business/Commerce, Business/Commerce

Grade: CGPI- 9.19

Completed a Master's degree in Business/Commerce with a strong academic record. Gained comprehensive knowledge in business principles and practices.

University of Mumbai

Bachelor's in Management Studies, Management Studies

Grade: CGPI- 8.78

Activities and societies: Marketing head for college event Kurukshetra, leading event planning and execution. Volunteered at Rotaract Club, participating in 150+ initiatives. Founded & grew a food blog community to 20,000+ followers, generating 1.4 million organic impressions.

Earned a Bachelor's degree in Management Studies, focusing on core management concepts. Developed foundational skills in business administration.