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Swarada Shukla

@swaradashukla

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Strategic marketing professional driving growth with data-led campaigns.

United Kingdom

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What I'm looking for

I seek a data-driven marketing role where I can scale acquisition, optimise paid and automation funnels, and lead cross-functional projects in a collaborative, growth-focused environment.

I am a strategic marketing professional with cross-sector experience across media, tech, sport, and social impact, delivering measurable growth for global brands and startups. I combine campaign strategy, stakeholder engagement and data-led decision-making to generate high-intent leads, optimise spend and launch new revenue streams.

My work spans paid advertising, automation, analytics and partnership development — from driving 1,800+ qualified leads via Meta campaigns and automating engagement for 3,000+ community members to generating a 36% sales uplift and launching a £15,000 weekly revenue stream at matchday. I prioritise clear KPIs, scalable processes and collaborative execution to deliver impactful results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Unimad

Oct 2025 - Present (2 months)

Drove high-intent lead generation via 1,000+ weekly LinkedIn outreaches (50%+ acceptance) and paid Meta ads that produced 1,800+ qualified leads in two months; implemented WhatsApp and email automations for 3,000+ community members and introduced KPI reporting that improved resource allocation by 15%.

Outbound Marketing Meta Ads Email Automation WhatsApp Marketing Funnel Optimization KPIs Data Analysis

Marketing Project Coordinator

Rusk Media

May 2025 - Aug 2025 (3 months)

Secured brand partnerships (Amul, Himalaya, LivSpace) via 15+ proposals, managed 6+ internal teams and 200+ influencer outreach to expand reach to 3.7M YouTube subscribers and 562K Instagram followers, and delivered campaigns achieving 1M+ views in the first week.

Partnerships Campaign Management Proposal Writing Team Coordination Content Promotion YouTube Growth Social Media Strategy

Marketing Analyst Intern

AI Variant

Nov 2024 - May 2025 (6 months)

Built Excel dashboards analysing 12.5M+ user interactions and integrated SQL with Tableau and Power BI to surface web metrics, identifying a 55% bounce rate and 8s average session time for content optimisation.

Data Analysis Excel Dashboards SQL Tableau Power BI Web Analytics Google Analytics Time Series Analysis Excel Dashboard

Sales and Marketing Associate

Manchester United Football Club Ltd

Jan 2023 - Oct 2024 (1 year 9 months)

Delivered a 36% sales uplift and 25% higher transaction values through data-driven campaigns, launched a Photography Kiosk generating £15,000 in its first week and increased footfall by 30%, and managed matchday operations for 10,000+ attendees including VVIPs.

Sales Strategy Event Operations Revenue Generation Merchandising Stakeholder Engagement Customer Experience

Marketing Consultant

Fujitsu UK

Feb 2023 - Sep 2023 (7 months)

Led a 4-member team to produce a 40+ page MarTech report with 90%+ client satisfaction, conducting 10+ executive interviews and secondary research to identify capability gaps and strategic opportunities.

Executive Interviews Research Report Writing Stakeholder Management Strategy Development