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LauraStupple User

@laurastuppleuser

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Collaborative marketing leader with an analytical approach and bias-for-action.

United Kingdom

Message

What I'm looking for

I am looking for a role that values collaboration and innovation, where I can lead impactful marketing strategies and drive growth.

With over a decade of experience in senior marketing roles, I have successfully led teams and executed global campaigns for a diverse range of brands, including Gillette and the NHS. My analytical approach and bias-for-action have driven significant results, such as boosting organic sessions by over 287% year-on-year and achieving a Google Ads ROAS of 710%.

I pride myself on my ability to strategize at the highest levels while also being hands-on with lead generation techniques in SEO, SEM, and social media. My work has been recognized with multiple awards, including a Webby Award in 2022, and I have been published in notable outlets like Forbes and Business Insider. I thrive in dynamic environments, managing high-pressure situations and large budgets effectively.

Experience

Work history, roles, and key accomplishments

Current

Head of Global Paid Advertising

Current

CleanCo

Jul 2023 - Present (2 years 1 month)

Managed the entire SEO and SEM for the business, generating the majority of online revenue. Oversaw Google ad spend and SEO efforts in the UK and USA, including product ad management on supermarket sites via Citrus Ad platform.

SEO SEM Google Ads Team Management Digital Marketing Strategy

Current

Freelance Marketing Consultant

Current

Various Businesses

Undertook senior marketing contracts and freelance projects for a range of businesses, from startups to global companies. Projects included website builds, content creation for campaigns, annual report writing, and social media management.

Content Creation Campaign Management Annual Report Writing Social Media Management SEO Digital Marketing

Head of Marketing

DARE Training Studio

Jan 2023 - Aug 2024 (1 year 7 months)

Managed the entire marketing function and all lead generation, including campaigns across EDM, social media, Meta ads, Google ads, SEO, and website management. Collaborated with leading Melbourne agencies for website build, design, and OOH campaigns, while managing an in-house team.

Marketing Strategy Lead Generation Social Media Marketing Google Ads Meta Ads SEO Team Leadership Stakeholder Management

Digital Marketing Manager

Melbourne Olympic Parks

Mar 2023 - May 2023 (2 months)

Migrated content across websites and audited SEO and Google Ads for five venue websites. Collaborated with writers, designers, videographers, and agencies to create new content for high-profile events.

Google Ads Audit Content Migration Content Creation Digital Marketing

Digital Marketing Manager

Ilume

Sep 2021 - Sep 2022 (1 year)

Executed the online brand launch, managing customer acquisition across Google Ads, social media ads, and SEO with three direct reports. Collaborated with agencies and senior leadership to craft brand voice and key messages.

Customer Acquisition Google Ads SEO Team Management Brand Strategy

Marketing Manager

PCYC NSW

Sep 2020 - Feb 2021 (5 months)

Managed the website migration and SEO, transitioning from one central website to 64 individual club sites. Oversaw an external agency for website building and data migration.

SEO Project Management Agency Management Data Migration

Head of Content

Learning People

Aug 2017 - Aug 2018 (1 year)

Managed all brand content, including copywriting for the website, social media, and video content. Led a team of one direct report and eight freelancers to produce high-volume content focused on increasing organic traffic.

Content Management Copywriting Video Content Team Leadership