Tom Lionel
@tomlionel
Full-stack B2B marketer driving growth and brand strategy.
What I'm looking for
As a full-stack B2B marketer with over 7 years of experience, I have successfully led marketing initiatives that drive growth, product marketing, and brand strategy in fast-moving startups. At Rumi.ai, I spearheaded customer acquisition efforts that resulted in a remarkable 266% quarter-over-quarter growth, alongside a 190% increase in revenue. My strategic approach to lifecycle marketing and re-engagement campaigns has maintained a 100% logo retention rate, showcasing my ability to create lasting customer relationships.
My journey in marketing has equipped me with a diverse skill set, from managing six-figure paid media budgets to optimizing free trial funnels that enhance activation and conversion rates. I take pride in my role in rebranding and positioning Rumi.ai, where I not only named the product but also crafted its brand story and go-to-market strategy. Collaborating closely with CEOs and founders, I have shaped product direction and supported fundraising efforts, demonstrating my commitment to driving business success through innovative marketing strategies.
Experience
Work history, roles, and key accomplishments
Marketing Lead
Rumi.ai
Jan 2022 - Present (3 years 7 months)
Drove 266% QoQ customer growth, 190% revenue growth, and a 286% increase in platform usage through full-funnel strategy and cross-functional execution. Maintained 100% logo retention and achieved 160% net user retention via lifecycle journeys and re-engagement campaigns.
Marketing Manager
Vizst Technology
Jan 2019 - Dec 2022 (3 years 11 months)
Led full-stack B2B marketing across ITSB and QuadVision, spanning digital, content, web, and events for network infrastructure, IT, and cybersecurity services. Drove the rebrand and consolidation into Vizst Technology, personally naming the company and shaping its identity, positioning, and go-to-market.
Marketing Executive
Venator Group
Jan 2018 - Dec 2019 (1 year 11 months)
Solely led marketing across three brands: UK recruitment, global broadcast staffing, and UK-based workspace provider. Delivered 95% YoY engagement growth through end-to-end campaigns.
Education
Degrees, certifications, and relevant coursework
Arts University Bournemouth
Bachelor of Arts, Photography, Fine Art Photography
2013 - 2016
Grade: Honours degree
Achieved an Honours degree in Photography, focusing on Fine Art Photography. Developed a strong foundation in visual arts and photographic techniques.
Arts University Bournemouth
Diploma, Fine Art Photography
2012 - 2013
Grade: Diploma
Completed a Diploma in Fine Art Photography. Gained foundational knowledge and practical skills in the field of fine art photography.
Availability
Location
Authorized to work in
Job categories
Skills
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