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Tom Lionel

@tomlionel

Full-stack B2B marketer driving growth and brand strategy.

United Kingdom
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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my marketing expertise to drive growth and build impactful brands.

As a full-stack B2B marketer with over 7 years of experience, I have successfully led marketing initiatives that drive growth, product marketing, and brand strategy in fast-moving startups. At Rumi.ai, I spearheaded customer acquisition efforts that resulted in a remarkable 266% quarter-over-quarter growth, alongside a 190% increase in revenue. My strategic approach to lifecycle marketing and re-engagement campaigns has maintained a 100% logo retention rate, showcasing my ability to create lasting customer relationships.

My journey in marketing has equipped me with a diverse skill set, from managing six-figure paid media budgets to optimizing free trial funnels that enhance activation and conversion rates. I take pride in my role in rebranding and positioning Rumi.ai, where I not only named the product but also crafted its brand story and go-to-market strategy. Collaborating closely with CEOs and founders, I have shaped product direction and supported fundraising efforts, demonstrating my commitment to driving business success through innovative marketing strategies.

Experience

Work history, roles, and key accomplishments

Rumi.ai logoRU
Current

Marketing Lead

Rumi.ai

Jan 2022 - Present (3 years 7 months)

Drove 266% QoQ customer growth, 190% revenue growth, and a 286% increase in platform usage through full-funnel strategy and cross-functional execution. Maintained 100% logo retention and achieved 160% net user retention via lifecycle journeys and re-engagement campaigns.

Education

Degrees, certifications, and relevant coursework

Arts University Bournemouth logoAB

Arts University Bournemouth

Bachelor of Arts, Photography, Fine Art Photography

2013 - 2016

Grade: Honours degree

Achieved an Honours degree in Photography, focusing on Fine Art Photography. Developed a strong foundation in visual arts and photographic techniques.

Arts University Bournemouth logoAB

Arts University Bournemouth

Diploma, Fine Art Photography

2012 - 2013

Grade: Diploma

Completed a Diploma in Fine Art Photography. Gained foundational knowledge and practical skills in the field of fine art photography.

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Tom Lionel - Marketing Lead - Rumi.ai | Himalayas