Open to opportunities

Sarah Kari

@sarahkari

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Experienced marketer driving growth through digital strategies and data analysis.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

As an experienced marketer, I have a proven track record of driving growth and optimizing digital strategies across diverse industries. My expertise in social media, email, and performance marketing has enabled me to consistently deliver high-impact campaigns that boost customer acquisition and enhance brand visibility. With hands-on experience in CRM and CMS systems like Salesforce and WordPress, I leverage data analysis to make informed, data-driven decisions that elevate brand identity and drive performance.

In my most recent role as a Marketing Manager at Office Freedom, I successfully managed a team of four, achieving a remarkable 25% growth in customer acquisition through inbound channels. I built automated systems on Salesforce and Pardot, designed brand elements, and implemented SEO strategies that significantly improved our online presence. My previous experiences as a Marketing Consultant and Associate Digital Marketing have further honed my skills in managing substantial advertising budgets and executing campaigns that yield impressive returns on investment.

With a Master’s degree in Strategic Marketing from Imperial College London and a strong foundation in data analytics, I am passionate about creating innovative marketing solutions that drive results. I am eager to bring my expertise in performance marketing and content strategy to a dynamic team that values creativity and data-driven insights.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Office Freedom

Nov 2023 - Mar 2025 (1 year 4 months)

Managed a team of 4, achieving 25% growth in customer acquisition through inbound channels. Developed automated systems on Salesforce and Pardot, created brand guidelines, and implemented SEO strategies to enhance online visibility.

Salesforce Pardot Canva SEO Data Analysis Digital Marketing Team Management Performance Marketing CRM

Marketing Consultant

Learnisa

Jun 2023 - Oct 2023 (4 months)

Led email and influencer marketing channels, generating a 20% increase in leads. Developed loyalty programs aimed at customer retention and acquisition for both B2B and B2C product lines.

Email Marketing Influencer Marketing Data Analysis Loyalty Programs B2B Marketing B2C Marketing Lead Generation Digital Strategy Customer Retention Campaign Management

Marketing Freelancer

Self-Employed

May 2020 - Jan 2023 (2 years 8 months)

Managed over 15 websites with SEO-optimized content and enhanced digital presence for 10+ brands. Authored 280+ articles, significantly contributing to social media growth.

SEO Content Creation Social Media Management Digital Marketing Brand Awareness Content Strategy Analytics

Content Strategist (Fractional)

Culsac

Feb 2022 - Aug 2022 (6 months)

Developed social media content plans and managed client communication. Recruited a team for content creation and established processes for client onboarding.

Content Strategy Client Communication Team Management Graphic Design Onboarding Content Creation Project Management Marketing Strategy

Associate Digital Marketing

Media.net

Jun 2021 - Jul 2022 (1 year 1 month)

Managed a $360K annual advertising budget, executing campaigns across Meta and Outbrain. Focused on optimization and performance analysis, achieving a 20% CTR boost through data-driven strategies.

Paid Advertising Outbrain Budget Management KPI Tracking Tableau Performance Analysis Campaign Optimization Data Driven Marketing

Social Media Intern

Studio UnGap

Jan 2021 - May 2021 (4 months)

Managed social media pages, conducted outreach, and designed graphics. Increased Instagram follower base significantly through effective content strategies.

Social Media Management Graphic Design Content Creation Outreach Reporting Digital Marketing Analytics

Education

Degrees, certifications, and relevant coursework

Imperial College London

Master of Science, Strategic Marketing

2022 - 2023

Grade: Upper Merit

Completed a Master of Science in Strategic Marketing, focusing on advanced marketing strategies and analytics to drive business growth and customer engagement.

Narsee Monjee Institute of Management Studies

Bachelor of Business Administration, Business Administration

2018 - 2021

Grade: 3.6/4

Pursued a Bachelor's degree in Business Administration, gaining foundational knowledge in business principles, management practices, and marketing strategies.