Open to opportunities

Kristina Sorshilova

@kristinasorshilova

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Growth Leader and Ex-founder

United Kingdom

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What I'm looking for

Flexibility, growth opportunities, inclusive culture, work-life balance

A results-driven and visionary Growth Leader with a proven track record of building, scaling, and leading high-performing sales teams across diverse industries, including Retail, SaaS, EdTech, Travel, and Real Estate. Renowned for fostering a culture of excellence, driving revenue growth, and cultivating strategic partnerships with clients, stakeholders, and C-level executives. Demonstrates exceptional leadership qualities, strategic acumen, and a passion for innovation, consistently exceeding targets and delivering exceptional results. Committed to leveraging extensive experience and expertise to drive organizational success, mentor emerging leaders, and contribute to strategic growth initiatives. Aspires to continue leading dynamic sales teams, shaping industry best practices, and delivering transformative results in a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

Current

Senior Commercial Manager

Current

Dunnhumby

Jan 2022 - Present (3 years 8 months)

Led the establishment of a sales structure, achieving 17% YoY growth. Developed new propositions and online events generating significant revenue. Managed strategic accounts, focusing on complex renewals and increasing spend.

Sales Strategy Team Leadership Revenue Growth Cross Functional Collaboration Account Management Online Events Customer Data Science Sales Training KPI Tracking Client Relations

Head of Sales

August Collection

Sep 2022 - Sep 2022 (0 months)

Created a tailored sales methodology leading to a 24% increase in conversion. Implemented new sales flows in Hubspot CRM and designed a referral program that reduced marketing costs by 17%.

Sales Methodology Customer Personas Conversion Optimization Referral Programs Team Coaching Customer Satisfaction Sales Strategy KPI Tracking HubSpot CRM

Global Sales Manager

Genius Group

Jan 2021 - Jan 2022 (1 year)

Hired and trained sales advisors, leading events that generated over 600K in revenue. Optimized sales processes for higher conversion rates and designed partnership strategies yielding significant revenue.

Sales Training Event Management Revenue Generation Process Optimization Partnership Strategy Coaching Account Management Sales Analytics Team Leadership

Freelance Business Consultant

Skiouraki.gr

Jan 2021 - Jan 2021 (0 months)

Established the sales function by defining methodologies and customer personas. Implemented sales and marketing strategies to enhance performance.

Sales Methodology Customer Personas Process Improvement Sales Strategy Marketing Strategy Business Consulting Performance Metrics Client Engagement Lead Generation

EMEA Sales Manager

Vrbo

Jan 2020 - Jan 2021 (1 year)

Led a new sales team, achieving a 3x increase in conversion rates. Redefined acquisition strategies during COVID, focusing on online events and achieving 174% against targets.

Sales Leadership Conversion Rate Optimization Acquisition Strategy Event Management Data Analytics KPI Tracking Team Productivity Affiliate Programs Sales Methodology

Sales Manager

Rated People

Jan 2018 - Jan 2019 (11 months)

Managed a team of Key Account Managers, achieving a 96% retention rate and increasing sales by 11% through a customer referral program.

Team Management Key Account Management Customer Retention Sales Strategy Referral Programs Revenue Growth Engagement Processes Coaching Performance Metrics Client Relations

Head of Business Development

Cameo Global

Jul 2012 - Jan 2017 (4 years 6 months)

Developed new business opportunities, achieving 28% annual revenue growth. Managed client relationships and led complex sales cycles.

performance reporting Business Development Client Management Revenue Growth Sales Strategy RFP Management Contract Negotiation Team Leadership Sales Pipeline Management Client Solutions

Co-founder and CEO

Education Centre Delphis

Mar 2011 - Jun 2015 (4 years 3 months)

Co-founded an education business, securing funding and executing marketing strategies that increased the customer base significantly.

Entrepreneurship Business Development Marketing Strategy Customer Acquisition Funding Team Management Sales Strategy Educational Programs Client Engagement entrepreneurship

Business Development and Operations Manager

Cameo Global

Mar 2009 - Oct 2012 (3 years 7 months)

Established a near-shore software development center, building a team and managing high-level client relationships, achieving significant turnover.

Operations Management Team Building Client Relations Sales Strategy Project Management Process Improvement Revenue Growth Team Leadership Client Engagement

Education

Degrees, certifications, and relevant coursework

London School of Economics & Political Science

Master of Science, Organisational & Social Psychology

2007 - 2008

Grade: Upper second class

Studied MSc in Organisational & Social Psychology, focusing on the psychological principles that influence organizational behavior and social interactions.

European University Centre for Peace Studies

Certificate, Peace and Conflict Studies

2007 - 2007

Completed a Certificate in Peace and Conflict Studies, graduating in the top 10% of the class, emphasizing conflict resolution and peacebuilding strategies.