Open to opportunities

SynerHub Ltd

@synerhubltd

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Enterprise SaaS business development leader with a consulting background, driving new logos and long-term client trust.

Bulgaria

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What I'm looking for

I’m looking for a growth-focused role where I can lead enterprise, consultative SaaS sales—especially Salesforce/MuleSoft—run full-cycle deals with C-suite stakeholders, and build trusted partnerships across complex, multi-stakeholder environments.

I’m an enterprise-focused Business Development Executive with a strong consulting and technical background in SaaS and professional services. I’ve built trust and lasting client relationships through end-to-end sales cycle management—from cold discovery and lead qualification to deal management, sign-off, and account management—using MEDDIC and SCOTSMAN methodologies.

At Scalefocus, I carry a 7-figure annual target and consistently achieve 150-200% average quota attainment, generating revenue and new logos across Nordics, Benelux, DACH, US, and the Middle East. I prospect C-suite through director-level stakeholders, manage complex multi-stakeholder enterprise vendor onboarding, and run high-ticket 6+ month sales cycles while selling Salesforce and MuleSoft services across regulated and high-complexity industries. Before that, I sold Salesforce consulting as a Salesforce Consultant and co-led Synerhub Ltd. with AI consulting and Salesforce managed services, delivering implementations for 15+ clients. Earlier, as Managing Director / VP of Sales at Communications Edge Inc., I developed a subscription-based model that doubled revenue and led prospecting using Challenger and Sandler Sales.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

Scalefocus

Jul 2021 - Present (4 years 11 months)

Achieved 150–200% average quota attainment while generating new-logo revenue across the Nordics, Benelux, DACH, the US, and the Middle East. Led complex enterprise deals using MEDDIC/SCOTSMAN, prospected C-suite buyers, and negotiated 6+ month procurement-driven contracts.

Enterprise Sales MEDDIC MuleSoft Services Selling

Current

Co-Founder & Business Director

Current

Synerhub Ltd.

Mar 2019 - Present (7 years 3 months)

Delivered AI consulting and Salesforce consulting/managed services, leading product development and deployments. Implemented Salesforce solutions for 15+ clients across the UK, Germany, and Bulgaria and managed a team of admins, configurators, and developers.

AI Consulting Product Development Salesforce Service Team Leadership Client Delivery Management Deployment Strategy Cross Functional Stakeholder Management

Business Development Manager

EnterCRM

Jul 2019 - Jul 2021 (2 years)

Identified and pursued new business opportunities within the Salesforce domain. Worked on Salesforce platform integration and implementation projects, collaborating with Salesforce AEs on client requirements, and sold Microsoft BI (Power BI) with Azure integration.

Salesforce Integration Salesforce Implementation Salesforce Licensing Knowledge Sales Collaboration With AEs Azure Integration Business Development Lead Qualification

Managing Director, VP Sales

Communications Edge Inc.

Jun 2016 - Oct 2019 (3 years 4 months)

Developed and implemented a subscription-based business model that doubled revenue. Managed new business prospecting using Challenger and Sandler methodologies and built a gated online community of 300+ clients through cold and warm email campaigns.

Subscription Models Challenger Sales Sandler Sales Cold Email Outreach Cold Emailing Revenue Growth Online Community Management

Business Development Manager

Taratex Ltd.

May 2015 - Jun 2016 (1 year 1 month)

Sourced new business opportunities and collaborated with current suppliers and partners. Negotiated terms and conditions with vendors and managed orders and deliveries.

Business Development Supplier Sourcing Partner Management Order Management Delivery Coordination Procurement Support Relationship Management