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Laura UserLU
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Laura User

@lauralespinasse

Marketing communications manager driving enrollment, engagement, and streamlined operations through strategic content.

United States
Message

What I'm looking for

I seek a role where I can lead integrated communications and digital campaigns, collaborate cross-functionally, and drive measurable engagement and operational improvements.

I’m a marketing professional who thrives at the intersection of high-impact creative storytelling and rigorous operational precision. With a Bachelor of Science in Marketing and nearly a decade of experience spanning non-profits, corporate real estate, education, and retail, I’ve learned that the best campaigns aren't just beautiful—they are backed by streamlined systems and measurable data.

My career has been defined by a "roll-up-your-sleeves" approach to growth:

Digital Strategy: I've scaled brand visibility by 30% through multi-channel social media initiatives and boosted Twitter impressions by an average of 117% per month

Creative Operations: As a Lead Creative and Manager, I maintained a 95%+ client satisfaction rate while simultaneously reducing material waste by 10%.

Engagement & Automation: I’ve architected B2B MailChimp campaigns that improved partner engagement by 22% and leveraged CRM tools like Yardi to ensure 100% data compliance.

Community Impact: I am passionate about using my skills for good, whether that’s teaching digital marketing to vulnerable populations or revitalizing the web presence of local educational institutions.

Whether I’m designing a visual layout for a major retail space, optimizing administrative workflows to cut processing time by 20%, or curating mission-driven copy, my goal is always the same: to deliver excellence that moves the needle.

Core Competencies:

Digital Marketing Strategy | B2B & B2C Email Marketing (MailChimp) | Visual Merchandising | Social Media Growth | Project Management | CRM & Data Processing (Yardi, WordPress) | Creative Direction.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Northeastern Illinois University logoNU

Northeastern Illinois University

Bachelor of Science, Marketing

2015 - 2017

Grade: 3.8

Activities and societies: Honors

Completed a Bachelor's degree in Marketing at Northeastern Illinois University from 2015 to 2017.

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