Laura User
@lauralespinasse
Marketing communications manager driving enrollment, engagement, and streamlined operations through strategic content.
What I'm looking for
I’m a marketing professional who thrives at the intersection of high-impact creative storytelling and rigorous operational precision. With a Bachelor of Science in Marketing and nearly a decade of experience spanning non-profits, corporate real estate, education, and retail, I’ve learned that the best campaigns aren't just beautiful—they are backed by streamlined systems and measurable data.
My career has been defined by a "roll-up-your-sleeves" approach to growth:
Digital Strategy: I've scaled brand visibility by 30% through multi-channel social media initiatives and boosted Twitter impressions by an average of 117% per month
Creative Operations: As a Lead Creative and Manager, I maintained a 95%+ client satisfaction rate while simultaneously reducing material waste by 10%.
Engagement & Automation: I’ve architected B2B MailChimp campaigns that improved partner engagement by 22% and leveraged CRM tools like Yardi to ensure 100% data compliance.
Community Impact: I am passionate about using my skills for good, whether that’s teaching digital marketing to vulnerable populations or revitalizing the web presence of local educational institutions.
Whether I’m designing a visual layout for a major retail space, optimizing administrative workflows to cut processing time by 20%, or curating mission-driven copy, my goal is always the same: to deliver excellence that moves the needle.
Core Competencies:
Digital Marketing Strategy | B2B & B2C Email Marketing (MailChimp) | Visual Merchandising | Social Media Growth | Project Management | CRM & Data Processing (Yardi, WordPress) | Creative Direction.
Experience
Work history, roles, and key accomplishments
Transitions Assistant
Centro Romero
Apr 2024 - Present (1 year 10 months)
Orchestrated digital marketing content workflows for the ICAPS program, increasing program enrollment by 20% and designing promotional materials that reached 70 fair attendees; streamlined registration processes to reduce processing time by 15%.
Custom Framing Manager
Hobby Lobby
Sep 2021 - Apr 2024 (2 years 7 months)
Led bespoke visual solutions and client consultations for high-value customers, managing project timelines and seasonal priorities to ensure on-time delivery and adherence to brand aesthetic standards.
Application Processor
Group Fox Property Management
Mar 2019 - Jun 2021 (2 years 3 months)
Executed B2B email campaigns via MailChimp with ~30% open rates, maintained Yardi CMS residential data with 100% integrity, and boosted lead volume through targeted Facebook Marketplace ads.
Marketing and Administrative Assistant
Luther North College Prep
Jun 2016 - Jul 2017 (1 year 1 month)
Managed multiple WordPress pages to improve navigation and engagement, led multi-channel email and social campaigns that drove a 117% increase in Twitter impressions, and coordinated communications across stakeholders.
Education
Degrees, certifications, and relevant coursework
Northeastern Illinois University
Bachelor of Science, Marketing
2015 - 2017
Grade: 3.8
Activities and societies: Honors
Completed a Bachelor's degree in Marketing at Northeastern Illinois University from 2015 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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