Open to opportunities

Manuel Carrasco

@manuelcarrasco

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Strategic marketer with 10+ years of experience in campaign management.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise in a dynamic environment, focusing on innovative strategies and collaborative team efforts to drive brand growth and engagement.

I am a strategic marketer with over 10 years of experience in developing and executing integrated B2B and B2C campaigns across various platforms, including digital, print, and multimedia. My expertise lies in brand positioning, content creation, and campaign management, where I have consistently aligned marketing strategies with business goals to drive engagement and measurable growth.

In my recent role as Marketing Program Manager at Office Pride Commercial Cleaning Services, I implemented marketing initiatives that contributed to a remarkable 41% sales growth and an 8% increase in franchise units. I led the onboarding of the SOCi social media platform, significantly reducing local listings management costs while increasing form submissions. My ability to create and execute comprehensive digital marketing strategies has been pivotal in driving customer acquisition and franchisee growth, showcasing my commitment to delivering results.

Throughout my career, I have developed a robust organic content strategy that resulted in a 76% increase in post volume and a 95% growth in followers, all achieved without paid media spend. I take pride in my creative skills, having been promoted to the primary creative lead for the franchise system, where I utilized Adobe Creative Suite to produce visually compelling graphics and digital content that support marketing campaigns across various channels.

Experience

Work history, roles, and key accomplishments

Marketing Program Manager

Office Pride Commercial Cleaning Services

Jan 2023 - May 2025 (2 years 4 months)

Implemented marketing initiatives and national campaigns that contributed to significant sales growth and an increase in total franchise units. Led the onboarding of the SOCi social media platform, reducing local listings management costs while increasing form submissions.

Digital Marketing Creative Strategy Marketing Automation Strategic Communications Content Development Social Media Strategy Adobe Creative Suite CRM

Digital Marketing and Communications Specialist

Office Pride Commercial Cleaning Services

Jul 2020 - Dec 2022 (2 years 5 months)

Developed and executed comprehensive digital marketing strategies to drive customer acquisition and franchisee growth. Designed and managed branded content across various platforms, ensuring brand cohesion and engagement.

Digital Marketing Content Development Email Marketing Social Media Strategy Web Design Adobe Creative Suite CMS CRM

Communications Specialist

Tix International

Feb 2011 - May 2020 (9 years 3 months)

Served as the lead content developer for press releases, website content, email campaigns, and social promotions. Managed and executed high-performing email campaigns to a large subscriber base, significantly boosting engagement metrics.

Content Development Email Marketing Web Design HTML CSS Joomla WordPress Strategic Communications

Academic Writing & Test Prep Tutor

USF St. Petersburg – Academic Success Center

May 2009 - Aug 2011 (2 years 3 months)

Provided academic writing and test preparation tutoring to university students. Assisted students in developing effective study strategies and improving their academic performance.

Communication

Graduate Assistant

USF Journalism and Media Studies Department

Aug 2009 - May 2010 (9 months)

Supported faculty and students within the Journalism and Media Studies Department as a Graduate Assistant. Assisted with research, administrative tasks, and various departmental projects.

Research Media Studies Communication Administrative Support

Communications Intern

AARP

May 2009 - Jan 2010 (8 months)

Contributed to communications initiatives as an intern, supporting various campaigns and content development efforts. Gained practical experience in public relations and organizational communications.

Communication Content Development Public Relations Media Relations Writing

Education

Degrees, certifications, and relevant coursework

University of South Florida St. Petersburg

Master of Arts, Journalism and Media Studies

Activities and societies: Bull Horn Radio, The Crow’s Nest, Academic Success Center, Publishing Board

Pursued a Master of Arts degree focusing on Journalism and Media Studies. Engaged in various extracurricular activities including Bull Horn Radio and The Crow’s Nest.