Open to opportunities

Mersadies Hunter

@mersadieshunter

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Marketing and communications professional with a passion for impactful campaigns.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful marketing strategies and contribute to a dynamic team.

I am a marketing and communications professional with over 6 years of experience in managing successful marketing and development campaigns. My efforts have generated over $1 million in revenue and secured television appearances for organizational leaders. I excel in strategic social media management and CRM, reaching millions of users through targeted campaigns.

Currently, I work as a freelance marketer and public speaker, where I develop and present marketing lessons and provide professional advice on branding and marketing opportunities. My previous role as Individual Giving Communications Manager at Ideastream Public Media allowed me to generate significant revenue through collaborative campaigns and community engagement events.

Throughout my career, I have consistently increased social media engagement and donor contributions by implementing innovative marketing strategies. I am passionate about leveraging my skills to create impactful marketing initiatives that resonate with audiences and drive results.

Experience

Work history, roles, and key accomplishments

Current

Marketer & Public Speaker

Current

Freelance

May 2023 - Present (2 years 1 month)

Developed and presented marketing 101 lessons for afterschool programs, appearing as a guest speaker on social media best practices. Provided professional advice on branding and marketing, creating various marketing materials including social media video, static posts, flyers, and business cards.

Marketing Strategy Public Speaking Content Creation Branding Social Media Marketing Graphic Design Video Production Business Development

Individual Giving Communications Manager

Ideastream Public Media

Aug 2024 - Feb 2025 (6 months)

Generated over $500,000 in revenue through development campaigns partnered with PBS and NPR, membership drives, and community engagement events. Increased monthly donors by 5% and website/social media traffic by 15% through collaborative marketing and advertising campaigns. Prepared essential materials for stakeholders and high-level staff, including press releases, official statements, analytics

Fundraising Revenue Stakeholder Management Public Relations Analytics Campaign Management Community Engagement CRM Management

Social Media Specialist

Confidential Company

Mar 2023 - Jan 2025 (1 year 10 months)

Reached over 1 million unique users across TikTok, Instagram, and YouTube by planning strategic content calendars and producing high-quality video and static content. Increased social media following and engagement by 800% through analytics utilization, SEO, brand partnerships, events, and integrated email/social media campaigns. Managed the implementation of the Shipping Jobs Explained program, s

Social Media Management Content Strategy SEO Analytics Brand Partnerships Digital Marketing Video Content Community Management Project Management

Marketing & Communications Associate

The Literacy Cooperative

Oct 2021 - Mar 2023 (1 year 5 months)

Increased social media following, engagement rate, and open-rate by 25% through targeted digital and print marketing campaigns and advertising strategies. Secured 20 media and publication mentions and boosted donations by 15% by implementing a comprehensive public relations and community outreach strategy. Provided strategic briefings and advice to high-level management, Board members, and busines

Digital Marketing Public Relations Community Outreach Media Relations Campaign Management Fundraising Strategic Planning

Marketing & Communications Temp

The Cleveland Foundation

Nov 2020 - May 2021 (6 months)

Produced engaging content for X, Facebook, and the organization's blog, leading to increased website traffic, social media engagement, and blog subscribers. Provided valuable advice regarding branding, marketing, and logo design for the strategic plan.

Content Production Social Media Management Branding Marketing Strategy Logo Design Content Strategic Planning

President & Marketing Lead

American Marketing Association, JCU Chapter

May 2019 - Aug 2020 (1 year 3 months)

Increased event attendance by 25% through securing longstanding partnerships and promoting on-campus career resource events via digital and print channels. Led the chapter's marketing initiatives and managed team efforts.

Event Marketing Partnership Development Digital Marketing Leadership Team Management Marketing Strategy Public Relations

Education

Degrees, certifications, and relevant coursework

John Carroll University

Bachelor of Arts, Communication

Studied Communication with a concentration in Integrated Marketing Communications at John Carroll University. Gained expertise in various aspects of marketing and communication strategies.