SGSirGaren Grayson
@sirgarengrayson
Detail-oriented Marketing & Communications Specialist with digital campaign expertise.
United StatesWhat I'm looking for
I am a Marketing & Communications Specialist with a strong focus on digital campaigns and performance analysis. My experience spans coordinating marketing strategies, managing content across various social media platforms, and utilizing data to enhance outreach efforts. I thrive in collaborative environments and have a proven track record of improving engagement and driving results.
Throughout my career, I have successfully increased social media engagement and web traffic, notably achieving a 132% increase in Instagram engagement during my time at Utah Refugee Services Office. I am skilled in using tools like HubSpot and Google Analytics to optimize campaigns and analyze performance metrics, ensuring that every initiative is data-driven and effective.
My educational background in Public Relations and Advertising, combined with certifications in digital marketing and project management, equips me with a comprehensive understanding of the marketing landscape. I am passionate about storytelling and community engagement, always seeking innovative ways to connect with audiences and drive meaningful interactions.
Experience
Work history, roles, and key accomplishments
Logistics Agent / TMS Support
GTMS
May 2025 - Present (2 months)
Entered shipment details and delivery updates into the TMS system. Flagged discrepancies and monitored shipment exceptions for service consistency, supporting client communications and documentation updates.
Community Manager
Look, Listen and Learn
Aug 2024 - Present (11 months)
Built foundational social media strategy, increasing organic reach by 12% and web traffic by 15%. Strengthened donor relations, achieving a 10% renewal rate and a 7% increase in annual donations.
Marketing & Social Media Coordinator
Utah Refugee Services Office
Aug 2023 - Present (1 year 11 months)
Increased Instagram engagement by 132% and followers by 33% in 5 months. Partnered with SLC Mayor's Office to drive a 14% increase in volunteer applications.
Digital Media & Content Specialist
Amarillo College
Aug 2017 - Present (7 years 11 months)
Boosted channel viewership by 357% through creative video strategy and content targeting. Authored award-winning opinion columns centered on student voices.
Education
Degrees, certifications, and relevant coursework
WUWest Texas A&M University
B.A. Public Relations / Advertising, Public Relations / Advertising
Activities and societies: Led social media strategy for Meta Quest 2 campaign in NSAC competition
Led social media strategy for Meta Quest 2 campaign in NSAC competition. Recognized for targeted creative execution and audience growth.
ACAmarillo College
A.S. Mass Media, Mass Media
Grade: Honors
Activities and societies: Honors: Multiple awards from TIPA & TCCJA for journalism and media excellence
Received multiple awards from TIPA & TCCJA for journalism and media excellence. Gained practical experience in various aspects of mass media.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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