SirGaren GraysonSG
Open to opportunities

SirGaren Grayson

@sirgarengrayson

Detail-oriented Marketing & Communications Specialist with digital campaign expertise.

United States
Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my marketing skills to drive impactful campaigns and engage communities.

I am a Marketing & Communications Specialist with a strong focus on digital campaigns and performance analysis. My experience spans coordinating marketing strategies, managing content across various social media platforms, and utilizing data to enhance outreach efforts. I thrive in collaborative environments and have a proven track record of improving engagement and driving results.

Throughout my career, I have successfully increased social media engagement and web traffic, notably achieving a 132% increase in Instagram engagement during my time at Utah Refugee Services Office. I am skilled in using tools like HubSpot and Google Analytics to optimize campaigns and analyze performance metrics, ensuring that every initiative is data-driven and effective.

My educational background in Public Relations and Advertising, combined with certifications in digital marketing and project management, equips me with a comprehensive understanding of the marketing landscape. I am passionate about storytelling and community engagement, always seeking innovative ways to connect with audiences and drive meaningful interactions.

Experience

Work history, roles, and key accomplishments

LL

Community Manager

Look, Listen and Learn

Aug 2024 - Present (11 months)

Built foundational social media strategy, increasing organic reach by 12% and web traffic by 15%. Strengthened donor relations, achieving a 10% renewal rate and a 7% increase in annual donations.

UO

Marketing & Social Media Coordinator

Utah Refugee Services Office

Aug 2023 - Present (1 year 11 months)

Increased Instagram engagement by 132% and followers by 33% in 5 months. Partnered with SLC Mayor's Office to drive a 14% increase in volunteer applications.

AC

Digital Media & Content Specialist

Amarillo College

Aug 2017 - Present (7 years 11 months)

Boosted channel viewership by 357% through creative video strategy and content targeting. Authored award-winning opinion columns centered on student voices.

Education

Degrees, certifications, and relevant coursework

West Texas A&M University logoWU

West Texas A&M University

B.A. Public Relations / Advertising, Public Relations / Advertising

Activities and societies: Led social media strategy for Meta Quest 2 campaign in NSAC competition

Led social media strategy for Meta Quest 2 campaign in NSAC competition. Recognized for targeted creative execution and audience growth.

Amarillo College logoAC

Amarillo College

A.S. Mass Media, Mass Media

Grade: Honors

Activities and societies: Honors: Multiple awards from TIPA & TCCJA for journalism and media excellence

Received multiple awards from TIPA & TCCJA for journalism and media excellence. Gained practical experience in various aspects of mass media.

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